Porter's Five forces - Burger King

Extract

[...] Porter's 5 forces - Burger King I. Introduction A. Burger King Burger King is a world-renowned fast food and burger group, McDonald's main competitor around the world. The Burger King group was born in 1954 in Miami, founded by two friends, James McLamore and David Edgerton. It was in 1957 that they developed the recipe for their product which became a worldwide success, the Whopper burger, consisting of flame-grilled beef steak. Less than ten years after its creation, the American giant expanded internationally, opening its first stores in Mexico. [...]

[...] This encourages the group to study each of its communication campaigns carefully and to attach capital importance to its brand and its perception by customers. The success of Burger King has lasted for 70 years, it seems that the juggernaut has understood the keys to the market and skilfully manages to maintain its strong brand image. Bibliography and References Burger King France Ouvrir un Burger King en franchise en France, comment ça marche ? [...]

[...] Intra-Sector Competition Intra-industry competition is high in the fast-food and burger market. As we mentioned above, substitute products are numerous, and the markets are almost saturated, for example, in the United States. There are many fast- food chains, such as Wendy's, Five Guys, Shake Shack, etc. In general, choosing your fast-food brand, to eat there, take out or have it delivered to your home is sometimes a headache, as the alternatives are numerous and accessible, offering similar products at similar prices. [...]

[...] Porter's five forces are the threat of new market entrants to the relevant company, the bargaining power of customers, the bargaining power of suppliers, the threat of substitute products, and competition within the industry. All of these strengths are assessed separately from each other, and their combined assessment defines the competitive intensity. We will see in the next section how these strengths are assessed in relation to Burger King, and what is the overall assessment of the competitive intensity weighing on the American Whopper giant. II. Porter's 5 forces for Burger King A. [...]

[...] To continue its growth, the group has opted for external growth operations as a priority, for example, in France with the takeover of Quick and its network in 2015, for the sum of 500 million euros. B. Market Data The group achieved a turnover of nearly 22 billion dollars in 2018. In France, turnover is close to one billion euros for the year countries have Burger King brands million daily customers visit points of sale billion Whoppers are sold each year. In France, in 2019, more than 1.7 billion burgers were consumed by the French. Burger King and McDonald's account for 80% of these sales and, therefore, reign supreme in this market. [...]