PESTEL Analysis - Coca-Cola

Angela L.

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PESTEL Analysis - Coca-Cola

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Themes

PESTEL analysis Coca-Cola, Coca-Cola Company, Coca-Cola drink, non-alcoholic beverage sector, sparkling waters, juices, teas, soft drinks, macroeconomic environment, political of Coca-Cola, USA, China, France, production of Coca-Cola soft drinks

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Abstract

The Coca-Cola Company has grown over the years into a real legend and recognised symbol in the soft drink industry, among its competitors, and among its consumers. It is considered much more than just a company that distributes beverage syrups, a brand that is so popular and renowned around the world.

Introduction
1. Coca-Cola
2. Industry and Market Data
3. Presentation of PESTEL Analysis
PESTEL Analysis - Coca-Cola
1. Political
2. Economic
3. Social and cultural
4. Technological
5. Ecological
6. Legal
Conclusion and strategic recommendations

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Extract

[...] Overall, The Coca-Cola Company is viewed as a symbol of globalization and a recognised brand around the world. It has 210 production sites and sells around 1 billion products, per day, in its 10 million points of sale located in almost all countries around the world. B. Industry and Market Data It is true that soft drinks are available all over the world, however, they are more prevalent in the United States, where there are more than 400 different types and more than 2 million vending machines that offer them. [...]

[...] So, generally speaking, since the Coca-Cola business has a virtually worldwide presence, the ability of consumers to buy its products also depends on the country. This is because Coca-Cola drinks are generally more accessible to customers in developed countries than those in developing or poor countries, who may not be able to afford them. Moreover, the company is very concerned about the economic conditions of the countries where it distributes its products. These conditions can have some influence on the behaviour of consumers, for example, when they lose their jobs. [...]

[...] Therefore, in order to maintain its leading position in the market, Coca- Cola offers several types of drinks that suit the different desires, expectations and tastes of consumers, for example, sugar-free, non- carbonated or energy drinks. Bibliography and references Case study: Coca-Cola https://fr.slideshare.net/ferielabidi/etude-de-cas- coca-cola COCA-COLA: STOCK MARKET ANALYSIS OF THE LEADER OF SODA IN COLA https://www.cafedelabourse.com/actualites/coca-cola-analyse-en-bourse Energy drinks market analysis https://www.etudier.com/dissertations/Analyse-March%C3%A9-Boissons- %C3%89nergisantes/217371.html PESTEL analysis: how to do it? [...]

[...] In the UK, the tax hike on soft drink sugar posed a huge problem for the Coca-Cola Company, which had to adapt to maintain sales. Finally, in 2006, in Kerala, an Indian state, the sale of Coca-Cola was banned for health reasons. On the other hand, the Coca-Cola Company is heavily involved in political lobbying, in other words, in persuading and influencing government actions. It is a way for the company to be heard and to have its point of view taken into account. This is why Coca-Cola is also interested in political contributions and professional associations. [...]

[...] In other words, it helps determine the factors that have influenced the company's strategic and operational decisions. II. PESTEL Analysis - Coca-Cola A. Political Coca-Cola products follow the regulations set out by the Food and Drug Administration which deals with food safety through control and protection. Therefore, the company must respect the regulations applied by the government when it wants to introduce a product to the market. You should know that the decisions of the American government have a real influence on the operations of Coca-Cola. [...]

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