Nutella marketing comparison between Japan and France

Aurore S.

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Nutella marketing comparison between Japan and France

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Themes

Nutella, Japan, France, Ferrero, chocolate spread, breakfast, hazelnut, Kinder, Mon Chéri, Tic Tac

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Abstract
Contents

Abstract

- Created in 1946 by the Ferrero family in Alba, Italy
- Originally sold as "La Tartinoise" in France
- They tried to make chocolate with nuts for the first time
- Renamed Nutella in 1964
- France is the biggest consumer of Nutella in the world

The Ferrero company
The different eating habits in Japan and France
1. Two different breakfast routines
2. The japanese eating habits
3. The french eating habits
Nutella's communication on ecology and quality
1. Ingredients
2. The new plastic economy commitment
Communication in social media