Marketing Mix - McDonald's

Extract

[...] Marketing Mix - McDonald's I. Introduction It is increasingly difficult to find a place in the world of commerce. This is why it is essential to find a strategy to earn the title of market leader. But how do large companies fare? To answer this, we will study the marketing mix of one of the biggest brands, McDonald's. A. McDonald's McDonald's is an American fast-food chain, considered the number one fast- food restaurant in the world. Its headquarters are in Chicago, Illinois. [...]

[...] Psychological prices are also on the menu This is the strategy most used by traders because customers/users are easily fooled by the numbers. There are several products that have a psychological price, the signature menu at € 14.95 the customer does not feel like paying € 15.00 and finds the deal much more advantageous, or with the Mc first menu where the price is € 4.95 and not € Flat-rate prices are also used. This strategy is to make the items cheaper when they are sold in bundles on the menu in the case of McDonald's. [...]

[...] Marketing mix of McDonald's A. Product If we go to McDonald's, we could have the choice between several ranges of food: Hamburgers, salads, drinks, coffees or even desserts. However, what has made fast food so impressive is the hamburger, mainly the Big Mac, which is the flagship product (over 900 million Big Macs sold worldwide every year But fortunately, McDonald's did not bet only on this sandwich and knew how to adapt its products for all types of customers. If you do not eat meat, there are hamburgers with fish, if you come in the morning, there is a special "breakfast" menu, and if you are diabetic, there are sugar-free drinks. [...]

[...] The restaurant provides the public with a service that allows them to be able to constantly meet their needs, being open 24 hours a day days a week. McDonald's also offers a solution that is much more practical for people in a hurry, or simply for a matter of practicality, the drive-through. The system is simple, around the fast-food restaurant there are two terminals, one for ordering and one for picking up your order. There are actual staff who take care of the management of these terminals, and not artificial intelligence. In recent years, a whole new concept has taken hold at McDonald's, home delivery. [...]

[...] Conclusion and Strategic Recommendations In conclusion, McDonald's has an almost perfect strategy - Products adapted to everyone's tastes. - Low prices to be accessible to all. - Attractive settings that make you want to go back. - A very good relationship with their loyal customers. - “Gifts” to reward them for their loyalty. In addition, they cannot be forgotten with their rank of leader in the fast- food market and their presence in all communication channels. Loyal customers trust McDonald's, but for their marketing mix to be perfect, we would have to look at the other 6 Ps: The staff are not always pleasant, due to the stress of being overworked. [...]