Destination Branding & Brand Architecture
Case study - 2 pages - Brand management
Different nations have different market dynamics, regulations, population composition, and purchasing power that inform how different brands market and promote their products in the country. Australia has unique characteristics that marketers are trying to gain a significant market share from;...
SWOT analysis - "The Trinity Collection"
Sectorial analysis - 2 pages - Brand management
"The Trinity Collection" plans to be a unique player in the competitive cosmetics industry, where the Christian faith will be incorporated into beauty enhancement products. This management strategy involves the aspect of religion to the market, remembering to maintain a viable business'...
Franprix and Monoprix - Franchise Marketing Analysis
Case study - 7 pages - Brand management
Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...
Marketing Strategy - Caterpillar
Case study - 3 pages - Brand management
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...
Marketing Issues in Humanitarian Non-Governmental Organizations
Dissertation - 15 pages - Brand management
Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using marketing in...
Is Petco positioned for long-term growth? - Caroline Jansen (2022) - Is Petco's positioning adjustment effective?
Text commentary - 2 pages - Brand management
This article was published on April 4, 2022, on Retail Dive and written by Caroline Jansen. This article discusses the new procedures put in place by the large American pet retailer Petco to expand. Indeed, after the pandemic, more and more households, being in need of company, adopted pets,...
An overview of Panzani's market and strategy
Case study - 19 pages - Brand management
The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the French....
Competitive analysis of the aerospace industry - Boeing and Airbus
Case study - 6 pages - Brand management
One of the main challenges in all industries is rival companies, and it is critical to the survival of a company to consider its rivals competitive actions. In this report, we investigate the competitive rivalry between the two giants of the aviation industry, Airbus and Boeing, to discover how...
The Lego Group - SWOT analysis and sustainable development strategies
Case study - 3 pages - Brand management
In 1932, the Lego company was founded in Denmark after the carpenter Ole Kirk Christiansen lost his job and started building wooden toys in Billund. In the years that followed, Kirk Kristiansen's family transformed their small workshop, where they produced small wooden objects, into a large,...
Apple: Ethics and Sustainable Development
Case study - 5 pages - Brand management
"The planet is not waiting. Neither do we.", "Products that consume so little energy is not common", "Investing in nature to offset our emissions should be expected", "Our business is carbon neutral, and by 2030, all our products will be too". Recently, Apple, the world's largest market...
SWOT Analysis - Magnum
Case study - 5 pages - Brand management
MAGNUM is a brand of premium ice cream and chocolate. The brand is owned by the UNILEVER group but forms a separate segment in the vast universe of the Dutch-British group. MAGNUM sells ice cream in tubs, on sticks, as well as in the form of individual frozen bites. The brand is positioned as a...
Porter's Five forces - Facebook
Case study - 4 pages - Brand management
Today, Facebook is known to all and is an integral part of our lives. It all started on February 4, 2004, at Harvard in the USA. When it was created, only Harvard University students had access to and the right to use it. Over time, students from other American and Canadian universities could...
SWOT Analysis - Nutella
Case study - 4 pages - Brand management
The sweet spread market consists of all sweet pastes made from supplements (hazelnuts, cakes, chocolate, etc.), excluding salty pastes such as rillettes or those made from fruits such as marmalades or jams. Consolidated by the eternal gluttony of the human being, the market represented 17 billion...
Marketing Mix - Nutella
Case study - 5 pages - Brand management
Nutella is a brand of spread known throughout the world since its creation in 1964. The French are the biggest consumers with almost 3 kilos of products eaten every second, or 230 tonnes, or another 1 million jars per day. In 2017, the group recorded a turnover of 1.56 billion euros. Three in...
PESTEL Analysis - Nutella
Case study - 5 pages - Brand management
Nutella is a brand that belongs to the famous Ferrero group, known the world over for its chocolates during the Christmas holidays, in particular and it's spread with an inimitable taste whose success is no longer to be proven. In 2018, the group recorded a turnover of 11.2 billion euros,...
SWOT Analysis - Häagen Dazs
Case study - 5 pages - Brand management
Häagen-Dazs is a company that was founded in the 1960s by Reuben Mattus, headquartered in Minneapolis, Minnesota, United States. The company is an industrial ice-cream producer and marketing company, now known worldwide. It distributes its products through mass consumption (jars, mini jars,...
SWOT Analysis - Burger King
Case study - 5 pages - Brand management
The Burger King group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957, they created the now-iconic Whopper, a hamburger that boasts of being flame-grilled meat. In 1963, Burger King began its international conquest and exported to Mexico. In 1975, the group...
Marketing Mix - Starbucks
Case study - 4 pages - Brand management
Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea and...
Marketing Mix - Facebook
Case study - 4 pages - Brand management
Facebook is an American company headquartered in California. It is a social network initially created in 2004 to bring together and connect students from Harvard University, then extended to other universities, and finally to the rest of the population. The network has grown very quickly. Sixteen...
Porter's Five forces - Burger King
Case study - 4 pages - Brand management
Burger King is a world-renowned fast food and burger group, McDonald's main competitor around the world. The Burger King group was born in 1954 in Miami, founded by two friends, James McLamore and David Edgerton. It was in 1957 that they developed the recipe for their product which became a...
Case Study - GoPro
Case study - 4 pages - Brand management
GoPro was founded in 2002 by Nick Woodman, a snowboarder, skier and motorsport enthusiast looking for a better way to film himself and his friends on the water. The idea, which started with a 35 mm camera and a wrist strap made from old diving suits and bits of plastic, grew into the...
Marketing Mix - Burger King
Case study - 4 pages - Brand management
Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...
PESTEL Analysis - Burger King
Case study - 4 pages - Brand management
Burger King is an American giant specialising in fast food and, in particular, burgers, and are McDonald's main global competitor. The group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957 the two friends created the recipe for the now world-famous...
SWOT Analysis - McDonald's
Case study - 5 pages - Brand management
The McDonald's Group (full name: McDonald's Corp) is undoubtedly one of the best-known groups in the world. The emblem of fast food (and sometimes even a symbol of junk food), the group offers fast food services (burgers, salads, wraps), on-site, take away, drive-through or delivery...
Porter's Five Forces - McDonald's
Case study - 5 pages - Brand management
McDonald's is a fast-food restaurant chain that started in 1952 in the United States. Since that day, its success has been global; today it is one of the largest brands in the fast-food sector in the world. Porter's forces make it possible to analyse the environment of a group or sector....
Marketing Mix - McDonald's
Case study - 6 pages - Brand management
It is increasingly difficult to find a place in the world of commerce. This is why it is essential to find a strategy to earn the title of market leader. But how do large companies fare? To answer this, we will study the marketing mix of one of the biggest brands, McDonald's. McDonald's...
Porter's Five Forces - Coca-Cola
Case study - 5 pages - Brand management
Coca-Cola is one of the world's largest food companies. Initially founded in 1886 and originally from Atlanta, the group arrived in France in 1919 and was offered, for the first time, in a café in the capital in 1933. The success was almost immediate, Coca-Cola having acquired worldwide...
PESTEL Analysis - Coca-Cola
Case study - 5 pages - Brand management
The Coca-Cola Company has grown over the years into a real legend and recognised symbol in the soft drink industry, among its competitors, and among its consumers. It is considered much more than just a company that distributes beverage syrups, a brand that is so popular and renowned around the...
BCG Matrix - Coca-Cola
Case study - 5 pages - Brand management
Coca-Cola Company, an American company that produces and distributes syrups for making soft drinks, is a brand that can be recognised at a glance thanks to the shape of its bottles or even its logo. Consumed and appreciated by all, this company is mainly positioned in the soft drinks market as a...
SWOT Analysis - Coca Cola - published: 04/02/2021
Case study - 4 pages - Brand management
Coca-Cola is a sweetened carbonated beverage produced by The Coca-Cola Company. The product was invented in 1886 in America by Dr John Stith Pemberton who produced the syrup for Coca-Cola. Pemberton advertised the drink as a medicinal beverage for headache relief. The beverage was first sold as a...
