Tiffany vs. Bvlgari (2005)
Case study - 44 pages - Services marketing
Jewelry sector is the largest in the luxury goods industry with global retail sales amounting to $150 billion. US.representing the biggest market of $ 43 billion. Within the luxury industry, the following jewelers are the major players: Tiffany, Cartier, under parent company Richemont, Bvlgari...
Sergio Rossi : challenges in the emerging market
Case study - 51 pages - Services marketing
The brand history: at the beginning : Sergio Rossi learned the art of shoe making by working beside his father. He established his own brand in the 50's at San Mauro Pascoli. He created shoes for urban and sophisticated customers. Demand increased during the 60's and 70's while Italy's quality...
Harvey Nichols in Hong Kong
Case study - 42 pages - Services marketing
Our Mission : “To provide Hong Kong customers with the “fun, fashion and feel-good experience” that granted its success in the Uk while modeling and adapting the Harvey Nichols' brand values to the Hong Kong's environment.” Our Strategy : Complementary product selection to...
Coach and Polo Ralph Lauren
Case study - 55 pages - Services marketing
International distribution focus : Coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. Polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet penetration : Coach: more selections of product and...
Giorgio Armani
Case study - 36 pages - Services marketing
"Elegance is not about being noticed, but about being remembered." (Giorgio Armani). Giorgio Armani was born 11 July 1934 in Piacenza, Italy. Worked in a department store, La Rinascente, as a window dresser. A designer in the well-known fashion house Nino Cerruti. In 1974, with assistance of his...
Pharmaceutics: Market analysis
Market study - 7 pages - Services marketing
We can imagine 2 points of view for the pharmaceutics market: - On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds will not privilege the aesthetics and buy probably...
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
Case study - 24 pages - Services marketing
When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known devices, to find out what a wrong Marketing-mix...
Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength
Essay - 29 pages - Services marketing
Self-regulation and the ability to make people self-regulate themselves in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life....
Paris 2012
Case study - 10 pages - Services marketing
Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris 2012, as...
Advertising influence on impulsive buying - published: 11/07/2006
Essay - 22 pages - Services marketing
In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are they...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
The Lead User Method: A solution to improve new product success in rapidly changing markets?
Dissertation - 77 pages - Services marketing
Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't mean offering...
Direct Marketing and McDonald's use of Direct-Mailing
Case study - 9 pages - Services marketing
Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail....
Rainy, Steady, Go
Thesis - 27 pages - Services marketing
Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas Since...
Beer market in Thaïland
Presentation - 19 pages - Services marketing
Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document. Population: Over 60 million. GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer. GDP per capital : 700 USD. Tourism...
