Comparison between Tiffany VS Bvlgari(2004)
Case study - 44 pages - Services marketing
It is an astonishing fact that the jewelry sector is the largest in the luxury goods industry with a global retail sales amounting to $150 billion. The biggest contributor is the US. The US market represents a total of $ 43 billion in this industry. Some of the major players in the luxury...
The success of Bacardi Breezer in UK
Case study - 7 pages - Services marketing
The purpose of this report is to analyze the marketing environment and segmentation possibilities for the product ?Bacardi Breezer'. This is done by applying the STEP analysis. Socio-culturally, the target audience for this beverage is women aged 18-44 and can be further subdivided as 18-24...
Social marketing and self-regulation: The perfect match for a good working world and the contribution of social marketing to self regulation strength
Essay - 29 pages - Services marketing
The concept of Self-regulation and the ability to make people self-regulate in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life. When focusing on...
Morrisons going to China
Case study - 26 pages - Services marketing
Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....
Advertising influence on impulsive buying
Essay - 22 pages - Services marketing
In this chapter, you will find a summarizing overview of the study of impulse buying and advertising. It explains fairly about the two discussed main topics, impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are...
Brand management - published: 29/09/2010
Case study - 21 pages - Services marketing
In these modern times, we can notice that many managers prefer sales or operations instead of brand management. Indeed, this task is less useful in a basic commercialisation process. But they are wrong and we will prove the efficiency of brand management, which is the creator of more value....
Relationship marketing
Essay - 4 pages - Services marketing
As everybody knows, marketing is a science which studies how to deal with customers and partners in order to facilitate sales of goods or services. Currently, many people, especially consultants, stress on the marketing relationship between corporations and customers. We can note that customer...
International marketing strategy: Ikea
Case study - 29 pages - Services marketing
This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...
Thuasne commercial positioning in medical textiles in Czech Republic
Essay - 8 pages - Services marketing
Company Thuasne was created in 1847 in the field of narrow elastic fabrics. In the 50's, the company refocused its technology and positioned on the high value, added medical textile products, with the concept of 'products of elastic contention'. In this field, the group produces the...
The International Marketing Strategy Of Mc Donald's
Case study - 17 pages - Services marketing
McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...
Zara Vs Mango
Case study - 42 pages - Services marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...
Business plan for floating shoes: launch of a new product in 2050
Business plan - 21 pages - Services marketing
The Sun Mountain Company proposes floating shoes to everyone. We plan to launch our product in the United States and Canada first and then expand it to the international market after 2 years. Mission and Strategy Statements At the very beginning, Sun Mountain was a distributor of mountain...
Dove
Case study - 6 pages - Services marketing
Media not only encompasses the choice of advertising medium (television, radio, newspaper, outdoor, direct mail, etc.), but also the creative strategy. The creative strategy determines what you want to say, how you will say it, and who you want to say it to. Dove Beauty is one example of...
Danone in China: How Danone developed a strategy to settle in the Chinese market
Case study - 20 pages - Services marketing
Danone is one of the leading international agro-alimentary companies in the world. The group wants to establish itself in the biggest market in the world: China. The problem confronting the group is to sort out the many cultural differences that prevent the group from developing its supply of...
Launch of the BMW 5 Series in Europe- Strategic Marketing
Case study - 25 pages - Services marketing
Here's announcing an overwhelming Enterprise opportunity: Replace the the old version of a 5 series and you could win an amazing market share -Market is flourishing with middle or high range cars and the competition is vast -Competition is top seeded(3A segment)- Either opt for a Renault or...
Bacardi vs Smirnoff
Case study - 35 pages - Services marketing
Founded in Cuba in 1862, by Don Facundo Bacardi, Bacardi has grown to become the world's leading producer of rum. When rum was first produced by distilling sugar cane juice, it was an unrefined, fiery drink that became associated with the sailors and pirates of the Caribbean seaports. When, Don...
The Garden Organic Restaurant: Business Plan
Business plan - 29 pages - Services marketing
The Garden, a trendy organic restaurant, and classified as a health food restaurant, will open in April 2005 in the city of London (England) on Jamaica Road. The Garden is a great place to eat, offering the blend of an intriguing atmosphere with excellent, tasty, original and good quality...
The Palm Pilot
Case study - 13 pages - Services marketing
Palm Inc. is the leading global provider of Personal Digital Assistants (PDAs) for both hardware and operating systems. The company sold its first PDA in 1996 and quickly established a leadership role in the PDA industry. In a span of four years, its revenues grew from $1 million to $564 million....
Levi's: The marketing strategy
Case study - 11 pages - Services marketing
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited thereafter by...
L'Oréal and the Metrosexual target
Case study - 12 pages - Services marketing
‘An urban male with a strong esthetical sense who spends a large amount of time and money on his appearance and lifestyle.' Like soccer star David Beckham, who has been known to paint his fingernails, the metro-sexual are not afraid to embrace their feminine side anymore. Mark Simpson...
Work experience report : Philips
Essay - 45 pages - Services marketing
The foundations for what was to become one of the world's biggest electronics companies were laid in 1891 when Gerard Philips established a company in Eindhoven, the Netherlands, to manufacture incandescent lamps and other electrical products. The company initially concentrated on making...
The music industry: industry analysis, the future of the paid content
Market study - 15 pages - Services marketing
Contents : Industry Analysis : flow chart, value chain, the vc2 matrix. Paid content : iTunes & Co, demand & deterrents. Future Scenario : tows matrix. Music industry: a complex system of product, information, and capital flows. Value chain: highly fragmented, thus high potential for...
Michelin and the Global Tire Industry in 1999
Case study - 15 pages - Services marketing
The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production allowing...
Case study: Dior Addict and its launch in on the South Korean market
Case study - 18 pages - Services marketing
For this report, we have chosen to export a new product having a French branding origin which is within global reach. The export has been done to an Asian country (South Korea) which has a strong demand for the perfume "Dior Addict". Addiction does not hide its game or its intentions. The aim is...
Consumer behavior
Essay - 7 pages - Services marketing
This essay is going to focus on the 'age' variable. Marketers can segment their marketing in age subcultures, or support, its members who have shared childhood and young adulthood experiences that influence their customs, rituals, and behavioural processes. People of the same generation...
Longevity Healthcare Systems: Hunting for a marketing strategy
Essay - 8 pages - Services marketing
history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term healthcare patients...
Blockbuster Entertainment Corporation
Essay - 7 pages - Services marketing
Blockbuster video is the undisputed king of the video-rental industry. The following comment made by Fran Bernstein of Merrill Lynch accurately describes Blockbuster's position. “Blockbuster stands alone in the video rental market in both size and ambition. One wonders where is the Burger...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
Advertising planning: The Toyota Matrix
Case study - 24 pages - Services marketing
The central focus of the Toyota Matrix campaign is to create an interest for the car among the U.S. gay and lesbian population and to generate traffic to the car dealerships. The campaign is targeted towards gays and lesbians ages 18 to 34, who are interesting in stylish and appealing products...
Logos, pathos and ethos: Shifts in advertising techniques
Essay - 4 pages - Services marketing
Advertisement appeals to our most instinctive and irrational feelings. Who would think you can actually lose 50 lbs with the Ultimate Fat Burner and resemble the astoundingly beautiful young woman who advertises it? Who would think McDonald's employees are willing to give you fries and a...
