An analysis of the structure of the Canadian retail industry
Market study - 9 pages - Services marketing
The Canadian retail industry is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar, increasing competition from discount rivals such as Wal-Mart, shifting consumer trends, and the emergence of the retail industry in Western...
Danone in India
Case study - 5 pages - Services marketing
Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became a...
Marketing strategies adopted by organic cosmetic brands
Case study - 45 pages - Services marketing
This document delves into the marketing strategies adopted by the organic cosmetics industry; the eco-friendly nature of these products facilitates the ethical image of the brands, complemented by an effective marketing communication. A growing industry, the resounding success of bio-cosmetics...
Apple case
Essay - 9 pages - Services marketing
It's a tough task for companies to accomplish if asked to develop a competitive advantage into a sustainable competitive advantage. If companies need to satisfy this criteria, it could mean that the designated company should not possess qualities such as a value creating ability or...
Carrefour in China
Case study - 42 pages - Services marketing
"I have confidence in the ability of the Group's management team to continue the satisfactory implementation of our strategy and successfully complete the major projects already underway, which are beginning to give us a glimpse of the Carrefour group of the future". These are some words of...
Analyzing H&M
Case study - 20 pages - Services marketing
Our previous paper had concentrated its analysis on H&M with the implementation and subsequent consequences of the square model. We thereafter discovered that this company has created a solid foundation for a success story and this in turn provides a very green picture to the business world...
Plan marketing inter-marches : True jeans
Essay - 16 pages - Services marketing
This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with. Thus, it...
US Condom Market
Market study - 11 pages - Services marketing
The total U.S. market for condoms, including sales through all retail channels touched $398.3 million in 2005. It has been increasing by 2.8% from 2004. The U.S. condom market is a stable and matured one growing at a steady rate every year. So in terms of main players which preoccupied the...
Clear-Wire-IP, a new way of calling
Essay - 13 pages - Services marketing
There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where...
Strategic marketing : the secrets of Harry Potter's success
Case study - 12 pages - Services marketing
Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has captured...
The online dating market
Market study - 7 pages - Services marketing
Dating is a form of human courtship consisting of social activities done by two persons with the aim of each assessing the other's suitability as a partner in an intimate relationship or as a spouse. It is a specialized meeting system where the objective of the meeting, be it live or phone or...
Launching of the Evian bottle water in India
Case study - 38 pages - Services marketing
The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...
Ericsson and the creation of the mobile telephony systems business
Case study - 7 pages - Services marketing
In 1980, SRA was a small and autonomous subsidiary of Ericsson whose president was Ake Lundqvist. Ericsson was one of the biggest public telecommunications company at that time when Bjorn Lundvall was the CEO. The text focuses on the entry of Ericsson in the mobile telephone market. Indeed, it...
Viral marketing: targeting at children
Case study - 5 pages - Services marketing
Nowadays, companies are getting more and more involved on the Internet. Indeed, Harridge and March (2004) confirm this statement. There are in fact several reasons why companies are increasingly using the Internet. It is possible for them to introduce their company through a website, to present...
The logan's Renault
Case study - 24 pages - Services marketing
In this report, we will analyze a very strong competitive company in order to identify the factors behind the success of its products. We decided to choose the Logan of Renault. This choice stems from the desire to present a French car and to examine the launch of a new concept car from its...
Tobacco industry
Market study - 14 pages - Services marketing
Today, tobacco is the second major cause of death in the world. It is currently responsible for the death of one in ten adults worldwide (about 5 million deaths each year). If the current smoking pattern continues, it will cause about 10 million deaths each year by 2020. All companies of tobacco...
Men's luxury ready to wear clothes in France
Market study - 6 pages - Services marketing
The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10 billion (17%...
Brand Project: Elsève
Case study - 36 pages - Services marketing
L'Oréal was created in 1907. It initially specialized in coloration products, and its activities were progressively spread to the whole hygiene and beauty sector. Now a Global leader on the cosmetic and beauty market, the group is present in all the countries of the world, thanks to its...
Smirnoff Ice Vs. Bacardi Breezer
Case study - 40 pages - Services marketing
We have been requested to conduct a marketing research on the Alcopop industry and its two leading brands: Smirnoff Ice and Bacardi Breezer. In addition, we have developed a suitable marketing strategy and tactics for both brands in this specific industry. In order to conduct the research, a...
Easyjet competitive advantage
Case study - 9 pages - Services marketing
The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...
Marketing - Diesel
Case study - 48 pages - Services marketing
In 1978 Renzo Rosso founded the Diesel clothing company. The brand's growth story was a phenomenal success in a short span of time. Indeed, its first market is the United States where the company carries out 15% of its sales turnover. In France, the sales have tripled in three years, to reach...
Analysing the advertisements of Adidas and Reebok
Case study - 13 pages - Services marketing
This document presents the advertisement campaigns of Reebok and Adidas. Perhaps the most important reason for choosing these brands is that both companies target the same segment of the sportswear market; they aim to sell their products to young, urban and modern followers of fashion and not...
Zara and globalisation
Case study - 4 pages - Services marketing
Zara is a Spanish brand of clothes catering to women. Created in 1975 by Amancio Ortega, the brand developed till it developed into a true textile empire being worth more than 9 billion euros. Zara stores are present in 55 countries, with a network counting 752 shops located in strategic places...
L'Oréal Paris hommes
Case study - 15 pages - Services marketing
L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair...
Analysis of Nespresso's targets - published: 29/09/2010
Essay - 8 pages - Services marketing
The usefulness of marketing is well renowned and appreciated world wide. However, a large number of small companies do not wish to have a strong marketing policy owing to its excessive cost. Its mode of functioning also seems to be difficult to master. Hence some feel that the ?real marketing...
Analysis of Nespresso's targets
Case study - 4 pages - Services marketing
Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother's milk. Nestle doubled its size during World War I. In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk. Nestle...
Giorgio Armani: Company profile and strategy
Case study - 36 pages - Services marketing
As coined by Giorgio Armani,'Elegance is not about being noticed, but about being remembered.' Giorgio Armani was born on 11 July 1934 in Piacenza, Italy. He began his career by working in a departmental store called La Rinascente, as a window dresser. Giorgio soon emerged as an Italian...
Calvin Klein & Tommy Hilfiger : Distribution
Case study - 60 pages - Services marketing
Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...
International luxury distribution: Coach and Polo Ralph Lauren
Case study - 55 pages - Services marketing
A comparison between two garment companies has been undertaken in order to understand the brands and their international significance in all areas of growth, distribution, profit and finally the end-users i.e. satisfying the consumer demand. The two companies that have been targeted are "Coach"...
Comparison between Tiffany VS Bvlgari(2004)
Case study - 44 pages - Services marketing
It is an astonishing fact that the jewelry sector is the largest in the luxury goods industry with a global retail sales amounting to $150 billion. The biggest contributor is the US. The US market represents a total of $ 43 billion in this industry. Some of the major players in the luxury...
