Linkosuo Case - A product export plan
Case study - 9 pages - Sensorial marketing
In this report, there will be an analysis of the Dutch market for snacks and bread, a market that could interest the Finnish company Linkosuo. The interest of this report is to allow the company to know the Dutch snacks and bread market and thus to make an objective decision concerning the...
Internal and External Analysis of the Company "Chez le brasseur - La Valette"
Case study - 12 pages - Catering marketing
Its branded beers, brewed in front of the consumer with complete and qualitative equipment, on the basis of malt from Belgium (among other properties), contribute largely to its attractiveness. Blonde, white, amber, brown, raspberry or fig draught, but also seasonal (spring, summer, Christmas),...
How Do You Think the Focus on Hypercars and Sustainability Will Evolve and Adapt From 2023 Onwards?
Case study - 3 pages - Automotive marketing
Luxury cars are fuel-hungry and polluting and appear incompatible with environment friendly. However, the industry is now trying to attract a clientele which is more sensitive to sustainable development and ecological issues. Today, going green is an essential step for the automotive industry....
Franprix and Monoprix - Franchise Marketing Analysis
Case study - 7 pages - Brand management
Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...
DigitaI Lending - Commercial Banking Transformation
Presentation - 14 pages - Bank marketing
Digital lending enables faster processing of loan applications through advanced algorithms and technologies. Online lending platforms can evaluate loan applications quickly, providing borrowers with a response in minutes or hours instead of weeks or months with traditional lenders.
The Digital Transformation of BNP Paribas
Case study - 15 pages - Bank marketing
This report will focus on a traditional French bank: BNP Paribas. Indeed, the objective will be to take a look at its evolution since its creation and how it has adapted to the evolution of technology. Faced with a growing Fintech industry, it is interesting to understand how BNP Paribas is...
The impact of cognitive dissonance in higher education and career choices
Litterature review - 17 pages - Clients and users behaviour
Cognitive dissonance, a concept both profound and captivating, was brought to the fore by Leon Festinger in 1957. It embodies the psychological discomfort experienced by individuals when they encounter conflicting beliefs, attitudes, or behaviors. This incongruity incites a pursuit of cognitive...
The Market
Course material - 6 pages - Marketing theories
This document is a marketing course on the market, especially on how to identify and delimit it.
Egypt Tourism: Market Analysis Overview and Priority Markets
Market study - 7 pages - Tourism marketing
This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.
The WidgetTech Customer Satisfaction Survey
Case study - 3 pages - Clients and users behaviour
WidgetTech is a leading technology company that specializes in manufacturing and selling cutting-edge widgets. Over the past few years, WidgetTech has experienced a significant drop in customer satisfaction scores. Their customers, who come from a wide range of industries, have reported issues...
Cover Letter for a Business-Oriented Marketing Position
Sample letter - 1 pages - Marketing theories
This document is a cover letter to apply for a position in business-oriented marketing.
Cover Letter for Admissions to the Master Program in Hospitality and Tourism Management
Sample letter - 2 pages - Tourism marketing
This document contains a sample cover letter for the master's Program in Hospitality and Tourism Management.
Quality vs. Quantity: Creating a Content Strategy in 2019
Text commentary - 1 pages - Marketing theories
In this video, we hear a talk by Gary Vee in Melbourne about strategic content in 2019, and especially on the debate between quality and quantity.
Career strategy with an International Business master's degree
Business plan - 12 pages - Marketing theories
I am currently in my last year of the International master's program as a multi-skilled salesperson with the company BURDIGALA in Bordeaux. My missions in the first year were to take care of all the marketing and communication parts (creation of events, creation of flyers, communication on...
The place of wine in society in the face of climate change
Thesis - 38 pages - Green marketing
Don't worry, you're not the only one who drinks wine. Millions of us drink wine. And not just one glass! In fact, there are about a thousand bottles tasted every second in the world. France is known for its gastronomy, and its luxury, but also for its wine. Wine is a drink that brings...
Segmentation, Targeting and Positioning - Volkswagen, Molson Coors, Tesco
Case study - 8 pages - Marketing theories
Sometimes marketers use the mass marketing approach where they lack a precise understanding of their consumers, and the objective is to offer certain products or services to a huge market with the belief that this would result in volume sales. In most cases, such a strategy is focused on...
Advertising poster for an internship offer
Creative writing - 1 pages - Medias&communication marketing
This is an advertising poster for an internship, during the summer school holidays, for high school students.
The Impact of Social Media on Startups Development
Thesis - 33 pages - Marketing theories
Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...
Marketing Analysis of Novotel La Grande Motte Golf
Case study - 13 pages - Marketing theories
Novotel La Grande Motte Golf is based near the golf course of La Grande Motte, a Mediterranean seaside resort, south of France, 25 minutes south-Est from Montpellier. The hotel belongs to the Company named SAPAB. This society owns two other hotels. One in Paris and the second in Switzerland. Miss...
The Consumer Decision-Making Process: The Shoe Buying Process
Case study - 12 pages - Fashion and ready to wear marketing
In marketing to understand the decision-making process of a consumer; it is important to first comprehend the behavior of the consumer in order to identify the elements of this behavior in front of a product such as, for example, the needs, the motivations, and others; he may have for a...
Which Factors Motivate Generation Z to Pay for and Recommend Premium Streaming Music?
Thesis - 40 pages - Digital & e-marketing
This thesis focuses on the music industry, and more specifically on the new economic model that is allowing this sector to grow again: on-demand music. Also known as music streaming, on-demand music has profoundly changed the way music is distributed and consumed and seems to meet a need given...
"Innovate or Die", is This True?
Presentation - 12 pages - Marketing theories
Innovate or die could be the maxim for any brand when planning and developing a marketing campaign for a product launch. A company's or brand's marketing innovation will be what sets it apart from the competition, a competitive advantage that will enable it to attract consumers and...
Developing an overall marketing plan for a company
Market study - 10 pages - Marketing theories
Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation and...
Balenciaga: Retail Analytics Report
Case study - 13 pages - Fashion and ready to wear marketing
This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.
Duty-free relevance for luxury brands
Presentation - 6 pages - Luxury marketing
Our topic is original as it brings two opposite themes: fast consuming in duty-free shops, and luxury. Airport consumer behavior, and luxury in duty-frees have been only slightly covered in the literature, but never codependently.
What are the different factors that lead to the road to success?
Essay - 2 pages - Marketing theories
Success comes in many different forms, one can easily associate it with professional or personal accomplishments, wealth, happiness and material benefits but once we take a closer look, the true meaning of being successful is extremely complex and every individual defines success in their own...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector
Text commentary - 3 pages - Digital & e-marketing
The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...
Corporate digital communication - Lacoste
Case study - 36 pages - Medias&communication marketing
This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.
