Semiotic analysis of a Sony advertisement
Case study - 5 pages - Services marketing
In this document we will analyze an advertisement for a Sony DVD player. This advertisement was published in the December 2001 edition of Premiere magazine that was addressing an audience of moviegoers. 1. The description The ad takes up an entire page of the magazine which is published...
Business service of Kenzo SA
Thesis - 12 pages - Services marketing
Kenzo is a brand in the evolving world of fashion, and includes women fashion (jeans, ready-to-wear, haute couture), men's fashion (suits and jeans), and kids fashion. It also includes leather goods and accessories as well as every other product including tableware, linens. There is also the...
Martini: An international drink
Thesis - 20 pages - Services marketing
Martini, Sola & Cia was founded in 1863 in Torino by Alessandro Martini and Teofilo Sola. The company became Martini & Rossi in 1879. In 1922, it again changed its name to Martini. It retained the name of Martini & Rossi in the United States because Martini is the name of an American cocktail....
French wine exports in Japan
Thesis - 26 pages - Services marketing
France is a part of the European Union; it is subject to common rules across Europe especially regarding the foreign trade policy which is deemed to be quite liberal under the leadership of the European institutions. It was from 1 January 1993, all European countries constituted a single...
Porter's Five forces - Nespresso
Thesis - 4 pages - Services marketing
Portion-coffee is defined as single cup coffee systems, offering individual portions of freshly ground coffee. Portion-coffee systems come in several coffee machines systems like, filter, automatic, pads or capsules . In this segment, Nespresso offers hermetically sealed and colored capsules...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
Case Study: Christian Dior
Thesis - 5 pages - Services marketing
In recent years, the luxury market has been experiencing a real boom, as a consequence of its recent democratization. To reach a wider target, there is a democratization of luxury brands including through the development of accessories that are more accessible, to help reach a wider target. This...
Study of fusion: Star Alliance
Case study - 36 pages - Services marketing
In 1997, Thai, Lufthansa, SAS, Air Canada and United Airlines combined to create Star Alliance, the largest network of airlines. Star Alliance is a consortium of companies that aims to become the leading network for frequent travelers with high value customers (generating high income) and to...
The Marketing strategy behind Coca- Cola's Success
Thesis - 17 pages - Services marketing
In 1886, in Atlanta, Dr. John Pemberton, a pharmacist by profession, was experimenting with coca leaves and kola nuts in his lab to discover an effective remedy against fatigue. He came up with a great tasting beverage that would quickly conquer not just the local client base but an...
Apple's marketing strategy - published: 22/11/2010
Case study - 3 pages - Services marketing
For a long time, products from Apple were not highlighted in advertisements in France. The launch of its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand...
EasyMobile: An overview
Case study - 5 pages - Services marketing
One can see that the number of people who choose products based on their price tags has increased. The consumer has radicalized his behavior and is constantly seeking to compare prices and track promotions. This is a strategy that has been called the ‘takeover of consumption,' there is a...
The French luxury industry in China
Thesis - 45 pages - Services marketing
China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping. Based on the...
L'Oreal's Communication Campaign
Thesis - 14 pages - Services marketing
This document aims to implement a communication campaign plan for the 100th anniversary of L'Oreal by taking all the steps of a marketing plan into consideration. The tools employed are: SWOT analysis, study of the goals and targets of the communication, to create a press campaign and envisage...
Market research: 'Amazon' from Hermes (2009)
Essay - 22 pages - Services marketing
"A scent is like a mirror of personality. We want to be different and individualistic. Scent is like a dress that reflects the personality of the person who wears the fragrance. This is a signature scent. A perfume is made of both good and bad odors. It is a balance of doses that determines the...
How can Unilever adapt its marketing policy to effectively counter price rise?
Thesis - 42 pages - Services marketing
My objective in pursuing a graduate course in a food company was to study the function of trade on a circuit outside home for a period of four months. Keen on studying a company policy different from those I has encountered during my previous experiences in the field of retail, my choice was...
Case Analysis: Absolut Vodka - Managing Marketing Communications
Thesis - 5 pages - Services marketing
Much of Absolut's success can be attributed to chief executive Roux's marketing astuteness as he defied conditional marketing research data and transformed the adversarial environment into an opportunity. Similarly, what was an odd shaped bottle became Absolut's distinctive appeal and...
International customer behavior: How mp3 industries created and developed a new market?
Thesis - 26 pages - Services marketing
We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...
Heineken marketing strategy and communication mix
Thesis - 20 pages - Services marketing
In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to reach...
Sustainable Luxury
Thesis - 13 pages - Services marketing
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the respect...
Do brands suffering from the effects of aging could ever hope to find a second life?
Thesis - 64 pages - Services marketing
Invisible, imperceptible, disquieting, time has now become a dominant concern in our societies. The fact is that the Human remains powerless to time. So the time has become both enemy and absolute covetousness; its control, a priceless Grail. Human is subject to time, he is forced to be subjected...
How to deal with counterfeiting : North Korean counterfeiting of U.S. currency ?
Market study - 6 pages - Services marketing
Counterfeiting is the fact to reproduce or imitate something without being allowed. Today, counterfeiting means bad quality products in people's mind. Nowadays, all industrial markets are touched by this phenomenon : music, clothes, luxury, accessories… Moreover, counterfeiting is easier...
The information technology system of the company Spreadshirt.net
Case study - 7 pages - Services marketing
Spreadshirt.net is the new website on the block which allows the creation of shirts, apparel and personalized items (mugs, aprons, bags, etc) according to consumer tatses. It is a German company and has received several prizes for its innovative business idea. In 2004, the group won The Hewlett...
International consumer behavior
Course material - 8 pages - Services marketing
The function of this product is to limit the evaporation for up to 12 hours and also, avoid redness, moisturizes and irritations of the eyes. It's a new lubricant with an exclusive natural formula. This oil repairs the daily attacks and restore the natural protection on the eye (avoiding the...
What will be the effect of the global recession on consumer buying behaviour?
Thesis - 6 pages - Services marketing
Abstract The purpose of this essay is to examine the possible effect of the global recession on customer behaviour. Many industries have been hit hard by the recession, but this paper attempts to take a different stance by focusing on how certain products are flourishing because of changes in...
A&W Root Beer in the United Kingdom's Market
Market study - 26 pages - Services marketing
Through this assignment we will develop a marketing plan that will able A&W, the US Root Beer drink brand to enter the United Kingdom market. In fact, during the development, we will as a first step analyzing the brand in order to position the brand in its current market, and have a better idea...
Creating a subsidiary in Morocco Laduree
Case study - 10 pages - Services marketing
The market for delicatessen is very sought after today, and is appreciated by many. With high-end, refined products, with unique flavors, created with particular know-how, these products are popular with an increasingly demanding clientele, in search of perfection of novelty. Consumed in family...
Internship report in Locatel France (2009)
Case study - 11 pages - Services marketing
As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions,...
Skype
Case study - 22 pages - Services marketing
This document is a case study of the software application company, Skype. We begin by presenting a quick overview of the company in order to get a better understanding of the company and to get to know more about the background of the company. The overview will help us gauge the direction of the...
The threat of identity theft in direct marketing - published: 29/09/2010
Essay - 5 pages - Services marketing
The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions, not like other...
Strategic analysis - Yahoo case study
Case study - 13 pages - Services marketing
The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...
