Marketing strategy - The Chevrolet bicycle
Thesis - 13 pages - Services marketing
CI Mix includes distinctive characteristics, the way how an organization manifests itself and what the organization actually prefers. Corporate identity is often viewed as being composed of three parts: Word ‘Chevrolet' /??vro?'leI/ - comes from French (colloquially Chevy) and is a brand...
Opportunity for a clothing manufacturer in Finland
Case study - 4 pages - Services marketing
As managers of a company that produces and sells high quality garments, our mission is to find a new market abroad. In this context, we chose Finland, which would give the company many opportunities to grow. To justify this choice, we will analyze the different criteria that have reinforced the...
The bottled water market : Evian
Case study - 2 pages - Services marketing
The mere mention of the name Evian evokes images and references that pins down its brand identity - Water bodies, the Alps, calm serene nature and purity. The strength of the brand lies in the fact that its product is essential for mankind. The average human drinks about 35,000 gallons of water...
Case study in marketing: Eurostar
Essay - 30 pages - Services marketing
Who will win the battle of the English channel? 60 years after the Allieds landed on the beaches of Normandy, fortunately, there were no armies ready to fight. The players in this economic struggle were the airlines and railways. Which is the cheapest and fastest among the two? Is the...
Marketing study of Nutella
Thesis - 8 pages - Services marketing
Nutella owes its origin to its name, "nut" as in the English walnut, with reference to the main ingredient used in making it originally and to which was added the Italian suffix "ella". This spread was developed in 1946 by Pietro Ferrero, and was called the Giandujot. This product has transcended...
Zara and H&M: Two models which try to bring luxury closer to the common consumer
Thesis - 11 pages - Services marketing
The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment, brands like Zara...
Creating a logo for BMW
Case study - 6 pages - Services marketing
Introduction The process involved in creating a logo is more difficult that it would appear. Even if the image at the end is simple, it is the result of a long creative process that involves several distinct steps. What is a logo? First we must understand what a logo is - a logo or...
The market for chocolate in Japan
Thesis - 20 pages - Services marketing
The consumption of sugar has been gradually increasing in Japan. As the Japanese learnt that chocolate was good for health, they enjoyed consuming it. La Maison du Chocolat, which has existed since 1977, is now experiencing great success in France and its consumption has been increasing abroad...
Marketing strategies of the traditional low cost airlines
Thesis - 30 pages - Services marketing
The airline sector has evolved in recent years, with low-cost airline companies offering tickets at unbeatable prices. Many traditional companies are thus forced to compete with these prices in order to remain competitive in the market. These low cost tariffs are offered by the low cost airlines...
Market research for the 'Viva Italia' range of the SDS company.
Case study - 2 pages - Services marketing
The SDS is a company whose core activity is the production and marketing of frozen products. The business is divided in different categories and these are as follows - 13% on pizzas and 60% for cooked dishes. The market for pizza, as we shall see later, is a market with rapidly changing...
Analysis of the marketing policy of the got2B range of Schwarzkopf
Thesis - 20 pages - Services marketing
Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07 billion Euros in...
The marketing strategy of Durex
Thesis - 15 pages - Services marketing
The world is now hurtling forward at lightning speed and without really realizing it, man has become a part of this accelerated growth. In this scenario, the new media is becoming increasingly relevant in fostering relationships. In this fast paced world, the youth have become increasingly...
The Sushi market in France
Case study - 2 pages - Services marketing
The Japanese food market has experienced incredible growth since the early 2000s. The number of outlets has increased by 3% over the last 10 years in Paris. This region now has over 1,200 outlets. This growth has been supported by the culinary and cultural trends of Japan.Moreover, the Japanese...
The luxury market in China: An overview
Thesis - 7 pages - Services marketing
China's economic market is developing at a rapid speed and shows great potential to attract the foreign investors. The increase in the purchasing power of its inhabitants is the main factor motivating the French luxury brands to sell their products in the international market (9.6millions sq km...
Cambronne Ibis, Eiffel Tower - Strategic and operational marketing of the hotel
Case study - 4 pages - Services marketing
The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled...
Samsung's market strategy for memory chips
Thesis - 5 pages - Services marketing
Samsung entered the market for memory chips during the years 1980 to 2005 and quickly became the market leader in that particular segment. What were the factors behind this success? How could this position be affected by recent market developments? A memory chip is a standardized product, with...
Marketing Case study: Minute Maid
Case study - 10 pages - Services marketing
Minute Maid is not a company that is new to the market. It was founded in 1940, but it was only during the war in 1945, that the success of Minute Maid orange juice began to be felt. The U.S. soldiers used it in high quantity and the company acquired some fame thanks to J.M Fox, who was leading...
The marketing tools of the low cost airline companies
Thesis - 31 pages - Services marketing
The low cost concept was first introduced in 1971 in the United States, with the launch of a new company called "Southwest Airlines". However, the concept only gained popularity and set the cash registers ringing with the creation of Ryanair in 1991. Backed by its pioneering pricing policy, the...
How did the BMW Group successfully launch the Mini Cooper?
Case study - 16 pages - Services marketing
The major demographic changes in France (Europe for that matter) in the last 10-15 years experienced the decrease in birth rate (13 children per 1000 women in 2006) an aging population and increase in the single-parent families and divorces. For a product such as the Mini Cooper, these figures...
Leadership of Sony in the sector of the video games
Thesis - 5 pages - Services marketing
The video game industry has four major players which are all more or less interrelated. They are the following: - The manufacturers of video consoles: the leaders of this market are Sony, Nintendo and Microsoft. The undisputed leader in the segment is the Japanese brand Sony. Microsoft is an...
The luxury sector
Thesis - 5 pages - Services marketing
1. The transformation of the concept of luxury over time I-Disapproval of the ideal In medieval Europe, the concept of luxury was associated with decadence. According to scholars and clerics, the decline and fall of all ancient civilizations (such as the Greek cities, Persia, Egypt, the...
Marketing File: The low-cost company Ryanair
Case study - 6 pages - Services marketing
A developing market, the air transport industry is also very competitive, with rules of the game being completely transformed by the advent of lowcost airlines, first in the United States and then in Europe. Though Air France KLM is the world leader in the commercial air travel today, Ryanair has...
The consumption of the nutritional complements in Russia
Thesis - 3 pages - Services marketing
The market for nutritional complements (CN) is developing dynamically in Russia. Nevertheless, their share in pharmaceutical sales is only 4%. The consumption growth of CN is due to the unfavorable ecological situation and poor structure of the power and the relative ease of recording and...
Tesco's in India
Case study - 5 pages - Services marketing
Introduction According to Business Object (2008) Tesco is the UK's largest retailer and is one of the top three international retailers in the world with 2,000 stores. Tesco is driving a multi-part strategy which will add to Tesco's growth and benefit. According to studies, a lot of retailers...
The kitesurfing market
Case study - 5 pages - Services marketing
I.France In this paper, I have chosen to talk about a kite that is used for kitesurfing, the North Rhino 12 square meter model (2007) (appendix 1). 1)Product The North Rhino 2007 is 12 square meters and is very powerful. It is used for kitesurfing between 12 and 25 knots (3 to 6 beaufort)....
The feasibility of the launching of Twingo in Japan: Development of a marketing strategy
Case study - 8 pages - Services marketing
Renault's presence on the Japanese market dates from the 50s, during which about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. Indeed, Renault was forced to ban the import policies of Japan. In 1994, Renault saw its sales...
Paintball: The creation of the company "Fun Adventures"
Thesis - 20 pages - Services marketing
We decided to set up a paintball company to cater to those who enjoy outdoor games. This activity has gained substantial popularity over the last fifteen years. We can distinguish different aspects of paintball that are apparent in the recreational activity, paintball sports (i.e., a competitive...
E-marketing: Internet advertising
Case study - 4 pages - Services marketing
In recent years, the Internet has evolved and technologies have matured to bring about real growth of the digital economy (high-speed, powerful computers, standardization of languages and technologies). The creators of information content, both administrative and commercial, were able to present...
Gucci
Case study - 6 pages - Services marketing
In 1921, Guccio Gucci opened a leather goods company and a small boutique for travel bags in his native town, Florence. After working in England for several years, he introduced the English style in Italy through leather goods. In a few years, the brand became very successful and attracted a...
Marketing Case Study: Kempinski
Thesis - 7 pages - Services marketing
Kempinski, the oldest luxury hotel group in the world, wants to develop residential hotels in the metropolis of Istanbul. This concept is based on the vision of a complex consisting of two towers equipped with all elements of modern luxury. It is positioned on a booming market and a town which is...
