Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France
Case study - 10 pages - Services marketing
The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market, Danone...
Adidas: the role of woman in the future of the sport: strategy marketing to target the new market of the women
Case study - 8 pages - Services marketing
Sport has become an important aspect in the lives of people. This is due to the changes and innovations that are increasing in this area. It has to meet the needs of consumers' of sporting brands through several different products on the market of sport. Today, Adidas is one of the biggest...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including swimsuits....
Strategic analysis of Zara's ready-made clothes
Case study - 10 pages - Services marketing
During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...
The Audi company and its launching of a model of cross-country vehicle
Case study - 8 pages - Services marketing
The Volkswagen Group of France SA is a subsidiary that was created in 1960. Today it is the largest importer of cars in France. This company holds a significant market share in France, and accounts for 10.2% of it. In 2006, it achieved a turnover of 4.5 billion Euros. The group holds five brands....
Analysis of communication campaigns of Dolce and Gabbana
Case study - 4 pages - Services marketing
By definition, ‘promotion' describes the messages that are sent through various media and are directed by a company towards its various stakeholders. It is intended to create a positive image of the brand and its offerings. Promotion is a fundamental element of the marketing strategy for the...
An introduction to Marketing
Case study - 5 pages - Services marketing
"In the current economic climate, marketing is a weapon for all businesses" Introduction Modern societies have undergone profound changes in economic, demographic, social and cultural terms. To run businesses in the current economic environment business is risky, uncertain and complex. It...
Can the sector of tourism contribute to the development of Africa?
Essay - 4 pages - Services marketing
Tourism has become a leading global industry and has played a major role in the development of a continent. It contributes to the enhancement of the cultural heritage and culture of a country. According to figures provided by the WTO (World Tourism Organization), Africa has attracted 36.7 million...
Marketing at Audi
Essay - 13 pages - Services marketing
During the discovery stage of the business conducted in the first year of European Marketing and Management, the author worked in the Audi group in Avignon. This area was chosen to gain knowledge and a rough idea of the automotive world that has a strong attraction. The author worked for two...
"Segmentation, targeting and positioning": Review of the book "Marketing management", by Kotler & Dubois
Book review - 2 pages - Services marketing
Segmentation indicates the division of the population. Targeting is the process of selecting the segments determined previously. Positioning is done on the basis of competitive bids. It is important for a company to differentiate its product or service in the consumer's mind. - It is...
Analysis of the reasons behind the failure of the film "Asterix at the Olympic Games"
Case study - 5 pages - Services marketing
The critic Eric Libiot of L'Express, denounced ‘Asterix at the Olympic Games' as "a film is a commercial venture that should shake his money to hide the emptiness of the scenario. And that the lack of artistic ambition and contempt with which it treats the audience result in a reduced...
The policy of service at Decathlon
Case study - 26 pages - Services marketing
In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The company now...
Chanel and the luxury market
Case study - 6 pages - Services marketing
A market can be called a luxury market when the products that are sold as part of this market satisfy several criteria such as being excellent quality, have a price perceived that is very high and that the product is a rarity. According to a research firm called Brain and Co, the luxury market...
Analysis of the confectionery market and the chewing-gum segment
Market study - 60 pages - Services marketing
This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to its...
Portrait of the company, Ericsson
Case study - 8 pages - Services marketing
It seems important to clarify that companies do not communicate about the brand products but on the characteristics and the quality of the product itself. Ericsson is the largest supplier of mobile systems in the world and supports all major standards for wireless communication. They provide...
Tribal marketing: the Nutella tribe
Case study - 32 pages - Services marketing
There is an increasing number of communities that bring together individuals around a shared passion of cycling, religion, and politics. They also possess a shared identity, gender, ethnicity, and lifestyle. Some groups are focused on an object of consumption as a product category like digital...
Presentation of McDonald's strategies in France
Case study - 9 pages - Services marketing
In more than half a century of existence, this leader of American fast food has made a global mark and became the largest fast food chain, serving 46 million customers a day. It is a multinational company with over 30,000 franchisees in 121 countries, which recorded a turnover of $20.46 billion...
A analysis of the Strategies of Play Toyz
Case study - 1 pages - Services marketing
Play Toyz is a company for children's toys.Play Toyz is a world leader in this market and is now seeking to consolidate its position against its many competitors. It has established partnerships with many companies. One of its strategies was to include its toys in as gifts that accompanied...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...
The strategy marketing of IBM
Case study - 12 pages - Services marketing
IBM (International Business Machine Corporation) is a multinational U.S. industrial house created in 1911 in the United States. Its principal activities are the design of hardware, software and computer services. Its purpose is to provide the best computers by applying specific marketing...
Fusion acquisition of Adidas - Reebok
Case study - 56 pages - Services marketing
The Adidas Group is a German company which belongs to the sport equipment manufacturing market. In 2005, the turnover of the worldwide market of apparel and sport equipment was about 25.2 billion dollars, which corresponded to an 11.5% growth when compared to the previous year. This market can...
SWOT Analysis - Accor group
Case study - 15 pages - Services marketing
France is considered as a popular tourist destination in the world and thus tourism occupies an important place in the French economy. Due to its interdependence with tourism, this study will emphasize on one of the leading French hotels: the Accor group.This group mainly specializes in hotels...
The influence of music on the behavior of purchase of the consumer (2008)
Dissertation - 45 pages - Services marketing
Armed with a specialization in marketing from my studies at ESC Reims, and a real passion for this sector, I decided to explore the realm of sensory marketing. Indeed, this new marketing approach seems to provide real operational value to the discipline. Subsequently, I am more focused on a...
Features of Coca-Cola Zero
Case study - 8 pages - Services marketing
There's always room a person's refrigerator for a bottle of Coca-Cola, the real cola of the U.S. The birth of a new version, the Coca-Cola Zero, has caught the attention of the market. In addition, the new drink is the pillar of the new range of the Classical and Light versions and is a...
Banania on the market during the World Wars
Market study - 5 pages - Services marketing
Banania a widely popular drink is mostly distributed in France. Banania received its first success in supplying gourmet breakfast to the French troops during the First World War. Since then the company has acquired a vast reputation and established itself as the leader in the market for chocolate...
The rise of E-Tourism
Worksheets - 4 pages - Services marketing
The Internet is a valuable medium for business tourism for disseminating information regarding the various offers available, either in the public or private sector. The online user can, via the internet, compare the features of different travel packages, and even book/pay online for these...
The case study of Ikea
Case study - 32 pages - Services marketing
There are a wide range of questions such as: How to choose the location of a shop, how to organize the shelves, which products to choose, how to attract customers to its point of sale, before venturing on a business. Understanding the distribution business is not easy. The specialists in the...
video gaming and Nintendo
Case study - 17 pages - Services marketing
For many years, modern societies, especially in more developed countries have become increasingly individualistic. Indeed, individuals have been acting alone and for their own interests, which may also point to the phenomenon of hedonism. This refers to the pursuit of pleasure becoming the...
International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of brands...
