Basic elements of negotiation
Case study - 4 pages - Services marketing
The essential requirements definition must include a number of factors:-the reference product or service requested designation of the quantity and the manufacturer's name must not be forgotten. It is an important starting point for research by the buyer. The description of the brand will,...
Cosmetics and intercultural strategy marketing: L'Oreal's sales strategy vis-a-vis the cultural diversity of eye make-up
Case study - 21 pages - Services marketing
Today, the cosmetics market is a particularly flourishing market. New firms are emerging and being introduced to this growing market. Makeup has become a consumer product, and has declined as a luxury item, as it is now distributed by major brands. This product, which is a must for most of the...
Pepsi-cola versus Coca-Cola
Case study - 24 pages - Services marketing
The PepsiCo group distributes products of different brands in 192 countries, including Pepsi, which is the primary brand of the group. The core business of Pepsi Co is the manufacture and distribution of soft drinks. Thus, the Pepsi brand ranks the second in the world in soft drinks, behind...
Sectoral study of Louis Vuitton
Case study - 50 pages - Services marketing
Leather is a strategic market for the luxury industry. Supported by interest of customers, leather goods are upscale and luxury goods that are experienced as one of the fastest growing sector in recent years while offering high margins. Even today, the leather remains one of the luxury segments...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
The world of luxury: The challenges of modernity
Dissertation - 41 pages - Services marketing
In this excerpt from the Spleen and Ideal, part of the collection of poems Les Fleurs du Mal, Baudelaire offers us a journey into a world where luxury blends with peace and pleasure. His words describe a world of luxury: "shining", "rare", "rich", "smooth", "leisure", "beauty," "splendor". All...
Commercial communication: strategy marketing, between H&M and ZARA
Essay - 33 pages - Services marketing
It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now present in the world,...
Study of the meat market in Belgium (2005)
Market study - 8 pages - Services marketing
Culturally close to France, Belgium is a country that regularly consumes processed meats. The latter is, in fact, a part of the Belgian food culture like beer, and includes the famous mussels and chips. With its 10.4 million inhabitants, Belgium represents a huge market potential. However, the...
Study of Chanel No. 5 and its positioning, history, ranges and competition
Case study - 24 pages - Services marketing
Gabrielle ‘Coco' Chanel's iconic brand needs no introduction. Six letters in black or white that possess the magical power to transport us to the land of femininity, elegance, luxury and sophistication with the inevitable French touch. In this case, it becomes impossible to separate the...
Study of marketing mix of Chanel No. 5
Essay - 9 pages - Services marketing
Luxury is also known to be associated with resisting the passage of time and the abundance of annual creations. As Chanel No. 5 has demonstrated its continuity over time, it has attracted several generations, and this fragrance is exceptional and speaks to the depths of the soul. With its new...
Study of brand of Nina Ricci
Case study - 5 pages - Services marketing
Nina Ricci was born in Turin in January, 1883. During her apprenticeship, she realised that she had a gift for designing and decided to pursue this career. Along with her son, Robert, she opened her first fashion house on 20 rue des Capucines in Paris. It became successful quickly and on the eve...
Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)
Case study - 13 pages - Services marketing
Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...
The market of the bottled water (2005)
Case study - 8 pages - Services marketing
The market for bottled water has become the most dynamic sector in the universe of soft drinks, and happens to be a large market, consisting of several products with different features and functions. Mineral water and spring water are distinguished on the water market. Mineral water is...
Study of the site of Monster.com (2007)
Case study - 9 pages - Services marketing
Created in 1999, Monster.fr was located in 21 countries, and is now the largest international network of recruitment. With an intense policy of takeovers, in 2005 for 20 million euros, the site has a market capitalization of over $ 5 billion. According to Patrick Pedersen, director of...
Study of the market of the pork-butchery in Germany (2005)
Market study - 8 pages - Services marketing
Germany is the European country which is the largest consumer of meat (86 kg per year per capita in 2004). This consumption remains relatively traditional and is evolving very slowly. This country has more than 82 million inhabitants, making it a market that is much larger than that of Belgium....
Publicity campaigns of United Colors of Benetton
Case study - 40 pages - Services marketing
Benetton is a brand of repute that has been in the limelight by many provocative advertisements. However, these ads have been a hindrance to the development of the brand. As an advertising agency, it has decided to create a new campaign focusing on branded products. In this case, it will...
Development for the sector of the luxury: The case of China (2006)
Essay - 43 pages - Services marketing
There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...
Analysis of the Perrier Company (2005)
Case study - 10 pages - Services marketing
For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation strategy....
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could explain this...
Presence of L'Oreal in India
Case study - 20 pages - Services marketing
The L'Oreal group has been present in India since 1990 and has developed its activities in the field of cosmetics throughout the world. L'Oreal established a 100% subsidiaryin in 1994 and three of the four divisions of L'Oreal are currently present in India: The Consumer division, was...
Viva Italia and analysis of marketing (1998)
Case study - 10 pages - Services marketing
The company, Viva Italia, is experiencing difficulties on their range of products. Indeed, the company expected a 10% increase of sales in pizzas but it has not been reached. This therefore raises questions about the causes of this result since the pizza is an important part of their overall...
Strategy of launching of Red Bull
Case study - 6 pages - Services marketing
The story of a drink like no other The origin of this strange brew goes back to the 80s, when a certain Dietrich Mateschitz [1] discovered in Asia's "energy drinks". This young Austrian entrepreneur who used to go on professional trips to Southeast Asian realized one day that Asian...
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
Analysis of satisfaction of the air passengers
Case study - 2 pages - Services marketing
The survey is a very useful tool which adapts to multiple objectives. Whether one wants to evaluate one's services, or wants to conduct a survey or a vox populi, in order to study the expectations of customers, this document will be a very good basis for creating satisfaction surveys. This...
Pernod-Ricard's International diagnosis
Case study - 42 pages - Services marketing
Pernod Ricard is one of the jewels of French companies. This group has an international dimension and is one of two key players in the global market for wines and spirits. Ranked second by Global Wine & Spirits, Pernod Ricard occupies a prominent position across all continents. With 17,600...
Sony' s innovative strategies
Essay - 4 pages - Services marketing
Sony, created in May 1946 by A. Morita and Masaru Ibuka, was originally called the Tokyo Telecommunications Engineering Corporation. At the beginning, Sony was a small company but today it has obviously become a recognized global company. This firm, which follows the concept ofKereitsu was based...
Performance of the British Airways
Essay - 8 pages - Services marketing
BA is one of the world's largest international airlines, providing travelers with a broad network to and from the U.K. and has a total service for premium travelers in co-operation with world alliance partners. The company expanded rapidly in the 1990s, which led to overcapacity, lower fares...
Markets and the Evian strategy
Case study - 32 pages - Services marketing
The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...
Analysis of Nokia
Case study - 16 pages - Services marketing
Nokia's history began in 1865 in south-western Finland, where the mining engineer Fredrik Idestam founded a forest industry enterprise. In 1966, the companies created by Idestam (Finnish Rubber Works Ltd. and Finnish Cable Works) merged to form Nokia Corporation. In the early 1980s, Nokia...
Structural analysis of Air France
Case study - 5 pages - Services marketing
Founded on July 3, 2005, Air France-KLM was formed as a result of a merger between Air France (founded in 1933) and KLM (Royal Dutch Airlines founded in 1919). It has a capital of 2,289,759,903 euros, divided into 269,383,518 shares at 8.5 euros each. The Air France-KLM company is organized...
