PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
PESTEL Analysis - The aeronautical sector
Case study - 5 pages - Tourism marketing
Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...
PESTEL Analysis - Starbucks
Case study - 5 pages - Distribution marketing
The United States-based Starbucks Coffee Company was founded by three friends who met at The University of San Francisco in 1971. They opened their first coffee bean store in Seattle, Washington, in March of that year, near the historic Pike Place Market which bore its now historic brown mermaid...
PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
Social media
Worksheets - 2 pages - Digital & e-marketing
Nowadays, using social media to express an opinion has become a widespread phenomenon. At first sight, it would seem that using it is quite superficial, but we must point out that the role of social media goes far beyond personal concerns, thus becoming a powerful communication tool.
SWOT Analysis - Nike
Case study - 5 pages - Sport marketing
Nike originated in the 1960s, it started as a collaboration between Bill Bowerman and Phil Knight, and shoes were then sold under the name “Blue Ribbon Sports”. The company name changed to “Nike” in 1978 : the name Nike reflects a Greek goddess that symbolises victory. The...
Porter's Five Forces - Nike
Case study - 5 pages - Sport marketing
As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the threats such...
PESTEL Analysis - Decathlon
Case study - 5 pages - Distribution marketing
Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...
SWOT Analysis - Apple
Case study - 6 pages - ICT marketing
- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...
PESTEL Analysis - Netflix
Case study - 6 pages - Services marketing
Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by Reed...
SWOT Analysis - Tesla
Case study - 8 pages - Automotive marketing
- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...
SWOT Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental...
SWOT Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...
Porter's Five Forces - Airbnb
Case study - 5 pages - Tourism marketing
While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...
SWOT Analysis - H&M
Case study - 5 pages - Fashion and ready to wear marketing
The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest...
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
PESTEL Analysis - Uber
Case study - 6 pages - Services marketing
- A pioneer in the sharing economy, the Uber brand has brought about several changes in the service industries - The term "Uberisation" was formed - Uber connects a vehicle driver with a passenger wishing to make a journey - The drive takes a percentage of the journey that is usually between 5...
The Consequences of the Dieselgate Scandal for the German Automobile Industry
Case study - 5 pages - Automotive marketing
This topic is of great relevance and importance for two major reasons : the automobile industry is Germany's strongest economical leverage, both on a national and international level; more important, this scandal came at a time of debate about the measures needed to fight climate change : the...
PESTEL Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
- One of the world's best-known brands - One of the largest international fashion companies - The third-largest brand in the apparel industry - Inditex brand clothing line, a world leader in textile manufacturing - Several chains of shops - Head office located in Spain (Galicia) - Their first...
Marketing Mix - L'Oreal
Case study - 4 pages - Fashion and ready to wear marketing
L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in Paris. With...
PESTEL Analysis - Nike
Case study - 6 pages - Sport marketing
Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...
Sustainable Tourism in Croatia - How Does Croatia Operate its Shift Towards a More Sustainable Economy Through Tourism?
Thesis - 24 pages - Tourism marketing
In 1800, there were 900 million human beings on earth. In 2020, the Earth is home to 7.8 billion people. This strong population growth is accompanied by an increase in demand for goods and services and production methods that cause environmental and social disorders. In the 1970s, many experts...
Brand image analysis - Whole Foods Market
Case study - 2 pages - Distribution marketing
In today's society, which is becoming more and more aware of environmental problems and of the need to be more environmentally-friendly, Whole Foods Market is at the center of attention with its offer of local, organic, healthy food. Making it one of the leaders on the market. You might...
Samsung Business Report in UK Market
Case study - 7 pages - ICT marketing
This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In 2017,...
Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site
Case study - 6 pages - International marketing
Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...
Marketing & Communication: Innocent Drinks
Case study - 3 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by Coca Cola Company, employing 450 people and amounting £300 millions
How does generation Z consume music? - Between simplicity and instantness
Thesis - 48 pages - Digital & e-marketing
In terms of consumption, a tool has absolutely revolutionized everything since the beginning of the 21st century, and it is of course the Internet. New modes of consumption have appeared ; it is now possible to have access to an almost limitless range of choices, to compare them, to rate them, to...
How connected devices transform client experience?
Thesis - 25 pages - Digital & e-marketing
Hypothesis 1: Digital could improve the in-store customer experience Hypothesis 2: Omni channel is the new retail business model Hypothesis 3: Digital media provide brands with a ubiquitous power The aim of my research is to supplement and validate the research information already acquired on...
The relationship between innovation and marketing
Essay - 6 pages - Marketing theories
The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between...
