KPIs in the media industry

Extract

[...] KPIs in the media industry Industry Key Performance Indicators Movie Worldwide movie box office Film budget Frequency of movie-going Movie attendance Awards Music Album Sales Ticket Sales Merch sales Licensing Newsletter Social Media TV Audience Subscriptions Budget Publishing Revenue Pacing Fill rate Viewability Website engagement Gaming Daily/Monthly active users Time spent per day/month Downloads/sales Brand awareness Overall, the media industry is really unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry has to adapt to its customers. That means that both challenges and opportunities are numerous, and can either lead to the failure of a company, or to its success, depending how the factors are used. It is impossible to differentiate challenges from opportunities, are each factor can be one or another, depending how the companies decide to interpret it, take it into consideration, and adapt to it. [...]

[...] The most important challenges and/or opportunities for the media industry are the following ones : the evolution of the business model, the adaptation to new realities, the new advertising possibilities, the new tools and experience available to customers, the cyber risks, the increase of competition, the development of the media market and the globalization. As an example, users are more and more using their mobile device to do many things; thus a company should always offer a "mobile" version to their product, in order to keep the customers with them. If they do so, they might even gain more customers, while if they don't, users could go to the competition. [...]