12 Oct 2024
How Do Social Media Business Models Affect the Public Sphere?
Essay - 2 pages - Medias&communication marketing
Social media platforms have emerged as the center of the universe for our digital persona, changing how people communicate with each other and profoundly impacting both the economic sector and the public arena. At the core of their influence lies an innovative business model that exploits...
14 Sep 2016
Synergy in media promotion: a useful strategy or an optimistic decoy?
Essay - 3 pages - Medias&communication marketing
The tendency towards synergy in media promotion, started in earnest in the 1980s, has only grown since then. With the wide variety of possible media in existence, news and entertainment alike are struggling to use all of these different tools to their advantage. Film, television, print, music,...
