Marketing and communication strategy - SKIMS

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[...] By choosing Neymar, the football icon or even Usher as brand ambassadors, she is offering and upgrading her brand with some additional opportun ities (Hypebae, 2023). CONCLUSION: Basing its marketing approach on the founder's global notorious image, Kim Kardashian has succeeded into creating a real business Empire. In less than 4 years, it has generated million of revenues. To ensure its longevity, she has also worked on the brand's diversifying experience, which appears to be a maestrio part too, proving her perfect mastering of communication tools. [...]

[...] Marketing and communication strategy - SKIMS A SUCC ESSF UL MARKETING AND C O M M U N I C AT I O N S T R AT E G Y The story of a self-made brand. I . A P E R S O N A L I T YBASED BRAND: •Designed in 2019, the brand has been based on Kim Kardashian's notoriety and appears intrinsically connected to her intuitive, feminine, and bold personality as a global influencer, with more than 319 M followers on different social networks such as Instagram, Facebook and Twitter. [...]

[...] audience with the same values, beliefs and behaviours of Kim Kardashian. III. BRANDING MODERN TRENDY VALUES OF DIVERSITY A N D I N C LU S I V I T Ranging in sizes from XXS through 4XL, it keeps the brand's specific ethical mission which emphasis on inclusivity. Affordable and exclusive, the brand plays both on the marketing values of identification and scarcity since the collections have been launched on social media for a couple of hours, resulting in an appealing global success. [...]