Digital Workplace Transformation: Reinventing Communication - Penny Swift (2023) - Organizational Communication in the News

Extract

[...] It also elaborates on the challenges and strategies for implementing such transformation effectively. The Article's Relation to Coordination Theory Swift believes that digital transformation in the workplace can have a very close relationship with the Coordination Theory of organizational communication. From a broad perspective of the processes that integrate these components into a coherent workflow, the Coordination Theory probes how organizations handle interdependent tasks and activities. Digital transformation involves integrating new technologies into existing organizational structures to improve coordination, which is essential to this theory. [...]

[...] Digital Workplace Transformation: Reinventing Communication - Penny Swift (2023) - Organizational Communication in the News In today's dynamic environment, digitization has emerged as the basis of business transactions across the globe. The essay will further explore the dimensions underpinning the move towards digital transformation, their importance, and soft changes in culture that need to be adjusted to pave the way for its effective implementation. The paper outlines the digital technologies integrated within different organizational frameworks and their plausible role in reforming perceptions and strategic advances. [...]

[...] The author insists on the considerable impact that digital transformation has on business operations, team member engagement, and overall productivity, showing a supportive stance on the issue. Phrases like "critical subset of digital transformation," "fundamentally change how businesses operate," and "provides a competitive advantage" all sound as though companies need to be concerned with their strategies for the digital workplace. Again, explicitly citing strategies for overcoming challenges associated with digital transformation indicates a position in the driver's seat for getting the work done. [...]

[...] The author's line of argument is consistent with Coordination Theory, which believes that organizational activity is orchestrated by communication, among other factors. In its argument, this article points out how digital transformation improves communication and collaboration. Therefore, it is an evenly balanced paper, supported by research and theory, that looks into how the digital workplace transforms. It neither promotes a service nor a product nor ignores possible challenges, so it suggests objectivity regarding the topic. The Article Changing the Perceptions of The Issue The paper presents a complete view of transitioning to online work environments, emphasizing the importance and cultural change required for successful implementation. [...]

[...] If organizations adopt digital technologies, they will enhance the coordination of operations so that all the parts of the organization are working effectively. This directly applies to the coordination theory, which is supposed to understand and have mechanisms that contribute to improved organizational efficiency and effectiveness. The article underlines the importance of strategic implementation and the role of digital tools in achieving better coordination at the workplace in the contemporary era. Author's Attitude Towards the Issue of Digital Workplace Transformation The author regards digital workplace transformation positively and encourages it. [...]