Agrotourism, UK United Kingdom, UK population, German Population, Montenegrin Population, Greek Population, Czech Population, variable, density, population, family size, family life cycle, demographic, Psychographic, Behavioral, Geographic
This document contains segmentation variables regarding the population's interest in agrotourism. The countries analyzed are : the United Kingdom, Germany, Montenegro, Greec and the Czech Republic.
[...] Major Segmentation Variables for Population's Interest in Agrotourism Variable Typical Breakdown for Affluent UK Population Geographic World Region or Country Western Europe Country Region England, Scotland, Wales, Northern Ireland City or Metro Size 20,000+ Density Urban, Suburban Climate Temperate Demographic Age 25-64 Gender Male, Female Family Size 1-4 Family Life Cycle Young married with/without children, Mature adults Income 30k Euros and above Occupation Professional and technical, Managers, Officials Education University degree and above Religion Diverse Race Diverse Generation Generation Millennials Nationality British Psychographic Social Class Upper-middle class, Upper class Lifestyle Quality-experience seekers, Ecotourism enthusiasts, Agrotourism enthusiasts Personality Ambitious, Environmentally conscious, Quality-oriented Behavioral Occasions Holidays, Weekends, Special occasions Benefits Quality, Unique experience, Environmental education User Status Potential user, Regular user Usage Rate Medium Loyalty Status Medium Readiness Stage Interested, Desirous Attitude Toward Product Positive Variable Typical Breakdown for Affluent German Population Geographic World Region or Country Western Europe Country Region Bavaria, Baden-Württemberg, North Rhine-Westphalia, etc. [...]
[...] City or Metro Size 20,000+ Density Urban, Suburban, Rural Climate Continental Demographic Age 25-64 Gender Male, Female Family Size 1-4 Family Life Cycle Young married with/without children, Mature adults Income Equivalent of 30k Euros and above in local currency Occupation Professional and technical, Managers, Officials Education University degree and above Religion Diverse, with a significant proportion being non-religious Race Predominantly Caucasian Generation Generation Millennials Nationality Czech Psychographic Social Class Upper-middle class, Upper class Lifestyle Quality-experience seekers, Ecotourism enthusiasts, Agrotourism enthusiasts Personality Ambitious, Environmentally conscious, Quality-oriented Behavioral Occasions Holidays, Weekends, Special occasions Benefits Quality, Unique experience, Environmental education User Status Potential user, Regular user Usage Rate Medium Loyalty Status Medium Readiness Stage Interested, Desirous Attitude Toward Product Positive Sources 1. [...]
[...] National statistical offices : - For the United Kingdom: Office for National Statistics - For Germany: Statistisches Bundesamt (Destatis) - For Montenegro: Statistical Office of Montenegro - For Greece: Hellenic Statistical Authority - For the Czech Republic: Czech Statistical Office 2. Market research reports: ? [...]
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