SWOT - history, presentation, creation

Extract

[...] - SWOT analysis should not contain a large list of factors, only the most important. The information that will be used in the analysis should be based on actual and observed facts and not on hunches. It is important not to confuse strengths with opportunities or weaknesses with threats. On the other hand, it should be noted that the same element can be positive or negative depending on the angle from which it is studied. SWOT analysis, which has been used for over 60 years, is considered to be the most widely used and most effective strategic tool, whether for drawing up a balance sheet or for forecasting. [...]

[...] - As part of an assessment: As has already been stated, the SWOT analysis allows us to know the positive and negative points as well as the factors that may or may not be favourable in its life cycle. Therefore, it is useful for evaluating an action program. On a personal basis: For example, it can be used in the case of a job search or a personal project to be undertaken. II. Production A. Things to take into account SWOT analysis is based on the 4 pillars which are: Strengths - Weaknesses - Opportunities - Threats. [...]

[...] And finally, in the decline phase, it gives a summary of the situation to be able to restart the life cycle. B. Limit However, the SWOT matrix has many limitations: - This is a long and expensive method to implement: for a meaningful analysis, collecting the necessary data requires a certain investment; - It requires continuous monitoring and analysis - It requires a broad knowledge as well as a great capacity for analysis; This matrix is ​​a subjective tool, that is, there is a chance that the risks are underestimated or that the strengths are overestimated. [...]

[...] - Threats: This last pillar groups anything that could create a loophole in the subject. This analysis, presented in the form of a matrix, makes it possible to assess the current situation and guides the future by determining the possible options. The user of this tool can then implement an action plan after interpreting the result obtained. These 4 pillars can be grouped together two by two depending on the origin of the information (internal and external) or according to their impact (positive and negative). [...]

[...] SWOT Analysis – History, presentation, creation In a world where competition is getting tougher, every company, whatever its type and size, must set itself apart from its competitors to achieved success. This goal requires constant innovation and flawless decisions so that every step is optimised towards success. From this, the debate becomes which matrix to use to succeed and there are various options available. Indeed, we can cite, for example; the model of the Boston Consulting Group (BCG) constituted by Bruce Henderson, the model of McKinsey, the basic model of Arthur D. [...]