How to conduct market research
Practical guide - 7 pages - Marketing theories
In 5 phases of marketing, market research is one of the tools that correspond to phase 1: knowing the market. It is about collecting reliable market information at times when strategic decisions have to be made, for example: before launching a new product or activity, before opening a new...
SWOT - history, presentation, creation
Practical guide - 6 pages - Marketing theories
In a world where competition is getting tougher, every company, whatever its type and size, must set itself apart from its competitors to achieved success. This goal requires constant innovation and flawless decisions so that every step is optimised towards success. From this, the debate becomes...
Marketing & Communication: Innocent Drinks
Case study - 3 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by Coca Cola Company, employing 450 people and amounting £300 millions
The relationship between innovation and marketing
Essay - 6 pages - Marketing theories
The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between...
Case study tutorials
Case study - 13 pages - Marketing theories
1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...
Market analysis
Course material - 3 pages - Marketing theories
Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower disposable...
Introduction to marketing
Course material - 7 pages - Marketing theories
First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a mix of...
Research done prior to advertising
Essay - 2 pages - Marketing theories
Advertising research is normally aided by several other academic disciplines. These various academic disciplines play important roles that not only ensure that the advertising research is carried in the best manner but also meets its set objectives.
Visual design rhetorical analysis
Essay - 1 pages - Marketing theories
Visual design rhetorical analysis can be defined as a way of communicating through the use of images and text to pass an argument or message to a particular audience. In most cases, it encompasses the use of words and graphics to promote good ethics in the society. This type of analysis involves...
Enhancing Employability in Marketing
Case study - 4 pages - Marketing theories
The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the...
Application of Classical conditioning in Marketing
Case study - 5 pages - Marketing theories
The classical conditioning theory is among the most influential behavioral theories in the field of psychology. Behaviorists believe the environment is the single biggest determinant of human behavior, values and attitudes. Therefore, behavioral theories explain how manipulation of environmental...
