Oral Care Market in France

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[...] French consumers are switching on electric toothbrushes and the technological innovations developed by companies should encourage this movement. With French consumers getting older, the number of people that use dentures will increase and boost this category. Companies shouldn't miss this opportunity to take the lead in this area. AND ORAL CARE SHOULD KEEP GROWING Expected evolution of Oral Care market in France (in millions €) 1310,2 • Euromonitor International expects a growth of the Oral Care market of every year in order to reach 1,3 billion € in 2021. [...]

[...] • In total, it shows an increase of 19,1% between 2011 and 2016 but we can see a small slowdown of the growth since WITH SOME CATEGORIES GROWING FASTER Evolution of Oral Care categories between 2011 and 2016 (in +59,40% -20,60% Dental floss Mouth fresheners Manual toothbrushes Toothpaste Mouthwashes & dental rinses as well as Power toothbrushes have boomed between 2011 and 2016 with a 60% increase for both categories. • Mouthwashes and dental rinses have gained in popularity with the increasing interest in oral care from French consumers. Consumers also started to progressively switch from manual to electric toothbrushes thanks to more accessible prices. +59,90% +28,80% • Denture care Mouthwashes & dental rinses Power toothbrushes • On the other hand, mouth fresheners are in decline with a 20% decrease due to a lack of innovation. [...]

[...] • Toothpaste is the dominant category with almost half of the market total sales in value. • The market is driven by the increase in consumer awareness about oral care: French people are paying more attention to their teeth and, as a consequence, are spending more time and money on it. Mouthwashes Dental rinses 120,9 Denture care 126,6 Toothpaste 574,4 Toothbrushes 325,6 A MARKET DOMINATED BY MULTINATIONALS Oral Care Market in France in 2016 by companies (in • Oral care market is very concentrated with few multinationals owning large shares of the market. [...]

[...] • The industry wil remain dynamic but with a slower growth than the period 2011- BUT AN INDUSTRY THAT IS BETWEEN GROWTH AND MATURITY • Oral Care market in France is still dynamic but we can see that forecasts indicate a slow in the growth. • Some categories like power toothbrushes are still full of opportunities. However, multinationals have taken the power and it is getting increasingly complicated to enter the industry. • Oral care market is still in the growth stage but will probably transition in the maturity stage in the next 5 to 10 years. [...]