Research done prior to advertising

Extract

[...] It seeks to understand how the different social groups are formed and how they interact with each other for example through social networks, face to face interactions or via online communications. Just like statistics, sociology plays an important role when it comes to advertising research. The aim of carrying out advertising research is to understand the consumers so as to be able to come up with the best advertising tool or mode that will effectively reach out to the customers. It is also supposed to help understand or determine the impact that a given advertising strategy has had on the target population. [...]

[...] Information technology is generally the use of information as a resourceful commodity to achieve a given purpose. Information can be stored, transmitted or translated into various forms. These include audio, written, numerical, textual, and video forms. The processing of this information is normally done through micro electrics as well as computers. Advertising research involves the collection, analysis and interpretation of advertising data or information. Therefore, information technology is a very important academic discipline that plays an important role in the advertising research. [...]

[...] This academic discipline plays several roles in the advertising research. The first role is that through statistical methods, those people who are carrying out advertising research can be able to determine and select a sample target population on which to carry out the advertising research. The other role played by statistics is that it provides several methods that can be used to collect data during the advertising research. In addition to this, statistics provide important avenues that are used in analysis of the advertising research data that is collected from a target population (Balakrishnan, 2010). [...]

[...] Ortgea, S. & Weitz, R. (2014).Essentials of Sociology. Belmont: Wadsworth. Reynolds, G. (2010). Information Technology for Managers. Boston: Cengage Learning. [...]