The company's strategic diagnostic tools - Toyota SWOT analysis

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[...] The company's strategic diagnostic tools - Toyota SWOT analysis The five forces of Michael Porter In 1979 Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will therefore be necessary to analyze: - the intensity of the rivalry between the competitors - the threats of potential entrants on the market - the threats of substitute products (offers which can replace the needs of consumers: e.g. [...]

[...] SWOT diagnostic - TOYOTA Strengths The automotive industry is in recession. Toyota, on the contrary, has been growing steadily since 2005 in several regions of the world. Both in terms of profits and sales. Analyzes explain that this is due to its wide range of products. From the Lexus to the Aygo to the Land cruiser, it attracts customers with very different expectations. Toyota is an example and is even the subject of case studies in universities, in terms of segmentation, targeting and positioning. [...]

[...] The Prius is today an example followed in hybrid vehicles. And the hybrid car market is growing strongly today. Toyota has also marketed its hybrid technology to other manufacturers such as Ford. This places the manufacturer leader in Research and Development for the protection of the environment. With the Aygo, Toyota is targeting the market of young dynamic city dwellers. This market is saturated, but this car responds very finely to the expectations of this clientele and is available for an incredibly competitive price. [...]

[...] STRENGTHS: Positive points internal to the company which give it a lasting advantage. Ex: product with high added value WEAKNESS: negative points internal to the company. Ex: No notoriety outside France OPPORTUNITIES: external factors or situations from which the company can take advantage. Ex: opening of a new market abroad THREATS: external problems, obstacles or brakes that could hinder the development of the project. Ex: increase in the price of Euro euro. There are four main strategies to apply after a SWOT analysis - The expansion offensive: use the strengths to take advantage of opportunities ex: take advantage of a product with high added value to position itself in a new market -The defense of expansion: improve or develop internally weak points to seize opportunities. [...]

[...] The company has not communicated on the cost that this recall has generated. The majority of these cars were sold in the United States, but the business caused a stir around the world. Haven't you heard of Paris, Toulouse or Brussels? One can speak on the automobile market of "unbridled competition." We are now seeing the emergence of China and South Korea. The industry is moving its establishments to the countries of the East to reduce these production costs. The automotive sector also depends on fluctuations in the prices of raw materials such as steel or petroleum. [...]