Synthesis and recommendations for Boxgreen

Extract

[...] ● By giving corporate clients discounts and vouchers to their employees. ● By giving customers discounts on referrals and gifts on meeting the minimum purchase target. ● Student discounts KPIs ● Customer retention rate ● Increase in sales Possible downside of this strategy ● Reduction of margin short term 2rd Recommendation: Content Creation Possible Downsides: hit or miss, time consuming/cost (3rd party or additional employees) KPIs: social media engagement, increase in followers, # of clicks, social media conversion rate 3rd Recommendation: Distribution Partnership Selective gyms From $300/month Multiple locations (Marina Bay, Suntec City, Orchard) 1. [...]

[...] In the long term, partnerships will play a vital role for success. Boxgreen should strive to be the only healthy snack seller on national carriers (Singapore Airlines) and even international stores, which could also help them go international, like Starbucks. The main skills we developed through this project are: market research, sizing, understanding how consumers view your product, product validation, and how to use a variety of industry tools and practices to better evaluate the industry and the company's place in it. [...]

[...] From $250/month Multiple locations (Raffles Place, Holland Village, Tiong Bahru, East Coast, Orchard) HIGH PRICE MEMBERSHIP TO TARGET PEOPLE WITH RELATIVELY HIGH REVENUES 2. MULTIPLE LOCATIONS TO BE PRESENT IN DIFFERENT AREAS 3. LARGE PROPORTION OF WOMEN Healthy Places Delicious healthy cuisine with whole grains, fresh vegetables, beans, lean proteins (Raffles Place) Singapore's first Açaí cafe, serving açaí bowls and smoothies Multiple locations (Holland Village, Raffles Quay, Vivocity, East, Orchard) LOCATED IN THE NICEST AREAS AND WITH RELATIVELY HIGH-PRICED PRODUCTS ONE SMALL COFFEE TO GET SELECTIVITY AND ONE WITH MULTIPLE LOCATIONS 3. [...]