SWOT Analysis - How to Develop a Strategy For Success - The Case of Burberry

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[...] So, from this Burberry case for example, we can see that a company is able to understand lots of things, find solutions to problems, etc. Therefore, the SWOT analysis is a very important tool for every association, company, etc. Bibliography -Emet Gurel, SWOT Analysis: a theoretical review PDF -Alan Sarsby, a useful guide to SWOT analysis PDF -Tanya Sammut B. [...]

[...] SWOT Analysis - How to Develop a Strategy for Success - The Case of Burberry What is a SWOT Analysis? In every organization, company, society or enterprise that wants to make profit, the SWOT analysis is very indispensable. The SWOT analysis helps managers to evaluate the strengths and weaknesses of a company in an internal level in one hand. On the other hand, it also allows them to have an image or idea about what is happening in the external level, precisely the threats and opportunities When both combined, it forms the SWOT analysis. [...]

[...] Weaknesses -Training cost: For the trainings of its workers, Burberry is criticized to spend way too much. In fact, its competitors also invest in their workers, but in a reasonable way. The company has a lot to do; every department and service also needs financing. -Weak planning and forecasting: Burberry is not good at forecasting the demand of a product. In fact, Burberry invests more in daily inventories forgetting that daily inventories both at the production level and in the distribution chain require enormous expenditures. [...]

[...] Nevertheless, some of the factors can still be changed or improved. First, the brand should think of its less fortunate clients, willing to use Burberry products. That is the case with young people who do not always have enough money to buy expensive things. Plus, Burberry should reduce its dependence in Asian market by making itself attractive to other audiences. If the Asian market was in trouble, the brand will be in great danger because that's where most of its profit comes from. [...]

[...] But this must not become too much as it's the case with Burberry. In fact, the brand has developed a strong dependence to the Asian market. This is a weakness because whenever there is a trouble it that region, Burberry will be impacted. Opportunities -Skills: Being a well-recognized company in and out of its industry, Burberry should expand its activities by investing in other sectors. With its customer base, reputation and network, Burberry can succeed in other fields, similar to its main one. [...]