Enhancing Employability in Marketing

Herold k.

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Enhancing Employability in Marketing

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Themes

Enhancing Employability, Marketing, Financial services, professional services, not-for-profit and media

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Abstract

The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the global recession that was being faced globally. London, being the country's capital had suffered a lot due to this global recession since the financial and banking industry started performing dismally. Particularly, the banking and finance industry has witnessed this and there is since a vacancy hence the need to employ more marketers and advertisers in London as its the country's hub. Financial services, professional services, not-for-profit and media are hiring the majority of marketers in London (Anderson & Marsh, 2011).

Also, another current trend worth taking note of in the marketing and advertising industry in the U.K is high demand for digital marketers. Technology has revolutionized the traditional way of doing business. Companies are now hiring personnel who can compete globally and those who are techno-savvy. For example, online marketing is a tool used by most companies that want to gain a global audience. Another significant trend in this industry is demand for marketers driven by regional specific industries. Each region in the U.K has a specialized marketing need.

Introduction
Overview of current trends in the Marketing/Advertising industry
Selection Methods used by Employers, Agencies and Recruiters.
The advantages of one-year long work placement from a second year undergraduate's point of view
The disadvantages of one-year long work placement from a second year undergraduate's point of view
Reasons for taking or not taking placement

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[...] Enhancing Employability in Marketing Introduction Overview of current trends in the Marketing/Advertising industry The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the global recession that was being faced globally. London, being the country's capital had suffered a lot due to this global recession since the financial and banking industry started performing dismally. [...]

[...] An example would be Leeds is dominated by retail, financial and professional services; Sheffield by manufacturing and public sector; Greater Manchester has a diverse mix of industry, commerce, public sector, as well as dominating the creative agency sector outside of London. The location of the port cities of Liverpool and Newcastle mean they operate almost as separate economies in their own right. This means that the demand for marketers will vary greatly and will definitely depend on the demand and supply rule otherwise known as Adams invisible hand theory. (CBI employability report 2010). Finally, the industry has also experienced a high turnover in the fast moving consumer goods sector. [...]

[...] This again, is a waste of resources. Finally, another disadvantage of work placement could be if there are interpersonal issues among the student worker and his colleagues. Some workers tend to belittle the efforts of students on internships just because they think they are better placed to do the job that the student worker has been assigned. Critically review how easy or not it is to get a work placement In U.K. it has become very difficult to get employment. [...]

[...] Enhancing the Learner Experience in Higher Education, pp.19-29. CBI, "Making the most of your time in higher education." London: National Union of Students Kerawala, M. & Sillis, J Profiting from Work Placement. Biomedical Scientist, p.309. Sykes, P. "Salary Survey." Salary and Marketing insight 2011, April 17, 2012. [...]

[...] The advantages of one-year long work placement from a second year undergraduate's point of view Work placements have been part of university students in campus all around the U.K due to the employability and skills that they transfer to the students. Some of the advantages the students get by work placements are many. First, to a second year student, work placement offers them an opportunity to gain employability. Employability is being able to gain the experience that is needed in the job market having the right skills and the right backup evidence will give a candidate a head start at such a time when many graduates competing for the minimal career opportunities. [...]

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