Case Study, Schaefer Kalk, Johann Schafer, type of company, primary sector, secondary sector, development, customers, management, machines, trucks, Finland, France, Austria, Czech Republic, lime products
The Schaefer Kalk firm was started in 1860 by Johann Schafer. It extracts limestone and processes it into various types of products that are sold to construction and industrial customers all over the world. The primary objective of the report is to explore the marketing strategies and operations of the firm.
[...] Firms are labeled as large if they have employed over 250 employees. The company is 100% family-owned and it is financed through the equity held by the members of the extended family, retained profits and bank loans. This means that the firm is not run by any outside shareholder or equity holder. The company is also run by family members like Heike Horn, the Human Resource Manager and Kai Schaefer who are both the great-great-grandchildren of Johann Schafer. The two are part of a three-member team of managing directors running the company, the other member Andreas Kinnen is not part of the family (UK Government, 2013). [...]
[...] It was started in 1860 by Johann Schafer a lawyer who was looking for a new business opportunity. Today the company is still owned by his descendants now in the fifth generation. Schaefer Kalk is a family-owned medium-sized business, meaning the firm is not usually traded on the stock exchange. The firm has other small production sites in China and Malaysia. Austria, France, the Czech Republic and Finland mainly produce precipitated calcium carbonate. The report aims to explore the marketing strategies and operations of the firm (OpenLearn, 2019). [...]
[...] The firm is a large-sized, family-owned, extraction, and manufacturing of limestone and lime products respectively. The work of the firm is the extraction of limestone and the production of lime products. The explosion during the mining process can result in noise pollution and also health problems. Construction equipment such as crushing machines, trucks, and earthmovers also contribute largely to noise pollution (Csanyi, 2019). The firm has other small production sites in China and Malaysia. Austria, France, Czech Republic and Finland. [...]
[...] Hahnstatten is still an operational site in Germany but the company has currently grown with two primary production sites in Germany, one in Malaysia and a smaller one in China. It has other smaller processing plants in Austria, the Czech Republic, Finland, and France. The firm today has slightly over 650 employees across the globe (OpenLearn, 2019). Main Customers of Schaefer Kalk's The primary consumers of lime products are the cement industries, paper industries, plastic industries, and coating industries. After the extraction of limestone from quarries and processing of the stones in kilns, there are some other resulting products from this process. [...]
[...] The firm also produces high-quality mortar plaster products for the construction industry (Schaefer Kalk, 2010). Schaefer Management The firm has three managing directors who are supported by several managers. Each of the three directors is given a task of either Human Resource Management, sales and marketing, or technical. Middle managers include the Human Resource Manager, finance manager, plant manager, and the leader of the laboratory. Since 1983, the company appoints an external advisory board whose task is to consult with the directors on all essential business decisions such as the appointment of directors. [...]
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