Burger King's Google Home of the Whopper campaign

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Burger King's "Google Home of the Whopper" campaign

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Burger King, Google Home of the Whopper, campaign, marketing, target audience, objective, strenght, weakness

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Abstract

A 15-second TV commercial concludes with the phrase, "Ok Google, what is the Whopper burger?". "Ok Google" near to a speaker connected to Google Home starts the voice assistant, who will try to answer the question, without the slightest intervention of the viewer. Once the spot airs, Google Home therefore obeyed by looking for the answer on the Whopper's Wikipedia sheet, which had been previously modified by the agency.

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Objective
Target audience
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Strength
Weakness

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[...] Burger King's "Google Home of the Whopper" campaign Description: A 15-second TV commercial concludes with the phrase, "Ok Google, what is the Whopper burger?". "Ok Google" near to a speaker connected to Google Home starts the voice assistant, who will try to answer the question, without the slightest intervention of the viewer. Once the spot airs, Google Home therefore obeyed by looking for the answer on the Whopper's Wikipedia sheet, which had been previously modified by the agency. Objective: The goal for Burger King was to make an impression with a 15-second ad. [...]

[...] The campaign "Google Home for the Whopper" is such an original piece of work that other brands and agencies couldn't copy. The ad was a direct marketing in an indirect method. Weakness: The phones on near the tv began to record this advertisement as a request from a real user, so they all began to recite the long wikipedia page about the burger. Users were able to change the page wikipedia by adding false information to discredit these burgers, and finally the Wikipedia site blocked the page and restored the original version to stop these abuses. [...]

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