BettaU™: Better your mind, better your health - Portfolio of Evidence (POE)

Yianoula W.

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BettaU™: Better your mind, better your health - Portfolio of Evidence (POE)

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POE Portfolio of Evidence, digital app, student, mental health, wellness, analysis, productivity

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Abstract

Customers' needs are constantly changing. Regarding the bettaU™ application, an increase in demand for tailored support, an expansion of the age range, and the integration of mental health resources into students' current curriculum.
Tailored support is when a business provides resources to individuals that are tailored according to the person (Evidence toolkits, 2016). Tailored support increases productivity as an individual is shown something according to who they are and not to whom somebody else is (Evidence toolkits, 2016). The anonymous chat platform could suggest specific therapists for the student to chat based on the emotions that they are experiencing.
The age range is limited for bettaU™. Age is important for customer profiling (RedAlkemi, 2014). Consumers' needs and desires are constantly changing with age (RedAlkemi, 2014). Accessing mental health resources is something that can be done by a person of any age, and by expanding the age limit, more customers will join the application and customer profiling will increase.
Mental health has not yet been integrated within students' school work. Students' current mental well-being impacts their learning and academic achievements (Park & Nakamura, n.d.). Having busy schedules and lots of school work, this can impact a child's mental health. The use of the application can be integrated into the school's curriculum where one hour of every day is set for the students to sit and utilize bettaU™.

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[...] This equips individuals with the necessary resources on how to educate people on mental health disorders. 3. Revenue is earned through customers purchasing a subscription. A subscription model generates revenue by charging customers a recurring fee to have access to their product or service (Paddle, 2023). Schools are charged R10 per students, per month. Revenue for a business that utilises subscription-based earning does not remain flat each month (Paddle, 2023). The more subscribers gained, the more the money the business makes (Paddle, 2023). [...]

[...] Partnerships with mental health institutions. Mental health institutions have access to data, insights, and coping strategies for mental health disorders. Partnering with a mental health institute can better the business but providing information on the best coping strategies that could be added to the resource library, or activities that can help manage a student's mental health (United GMH, n.d.). Question 3 A disruptive technology is an innovation that changes the way the consumers, industries, and businesses operate. They are a form of digitalisation. [...]

[...] I found myself looking at problems from many different perspectives which allowed me to come up with many different types of ideas. I found with part 2 of the POE, specifically where we had to conduct a feasibility analysis, taught me how to turn my creative thoughts into a viable business opportunity. Analysing the product, market, industry, finances, as well as creating an entrepreneurial management team showed me all areas that needed to be analysed to ensure that my application would be able to be a success. [...]

[...] to continue its success, the current customer segments need to expand. The following are ways that bettaU? can expand: 1. Expanding the current age limit of the application. Children under the age of 8 years old can be included and young adults, above the age of 18, will also be included. This increases the overall target market for bettaU?, expanding the overall business. 2. Expanding the application to be utilised by businesses. Businesses have a number of employees to be concerned for (Rajgopal, 2010). [...]

[...] This type of advertising displays advertisements within the application that matches the essence of the media on the application (Outbrain, 2019). Native advertisements don't look like an advertisement (Outbrain, 2019). They don't disrupt the user's interaction on the application (Outbrain, 2019). This ensures that current users won't be turned away from the application due to the advertisements being disruptive (Outbrain, 2019). - Premium: individuals are already charged a few per month to have access to the application (Grgurovic, 2022). A premium version can be created for people to access at an additional cost (Grgurovic, 2022). [...]

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