Duty-free relevance for luxury brands

Extract

[...] Duty-free relevance for luxury brands I. Motivation behind the subject top ic We w a n t e d to joint diff s werent h ic h are im p ortan t to us : a n lu ry, aviation industry, travels d xu the based on the t w o generations w e are closer to. Focusing on a new way of consuming w i t h n e w codes a n d rules : dilemnas and new consumer attitude of this generation Our top i c is original as it brings two opposite t h e m e s : fast c o n s u m i n g in duty free shops, a n d luxury. [...]

[...] way for yo u n D u ty frees are an g easy p e o p l e to u c texpensive. w h il buy travelingluxury : easy to buy, apnro dd less s e The i m p o r t a n c e of impulsive purchases for younger people. Wi t h the covid 19 crisis, w h a t k i n d of futur are w e looking at for this sector? [...]

[...] M a in conclusions f ro m literature review Asian consumers, especially the Chinese ones, are the most i m p o r t a n t target for luxury brands today. Millennials a n d the Z generation are c o m p l e t e l y re m o d e l i n g the way of consuming luxury products. Travel a n d luxury, w h i c h were stable th rou g h ou t history, are c h a n g i n g their strategy a m i d n e w global concerns a n d e c o n o m i c situation. [...]

[...] This c a n vary fro m visit to visit, explaining the unfi xed behaviour of visit. Most b o u g h pro duc ts are perfumes a n d cosmetics, followed by food a n d drinks, t o b a c c o a n d alcohol a n d the n gifts/souvenirs. P erfu m es an d c o sm etic s are an important diversifi cation fo strategy luxury brands m as (vulgarization a n d production) s r Purchase are either never or sometimes impulsive. [...]

[...] C ollec tin data g platform a n(soc Linkedin d i Facebook. s al th rou g h in tern et m ed su c h as W h o participated ? 93 respondents Frien d fam ily, p rofession als, stu d en ts. Variety in age group, majority of female C ro s compariso b e t w e e n age s n g en d er group/occupation; b eh avio u r (exam p le:fem ale vs an d purchase of luxury products) m al e Trying to fi gure out patterns of c o n s u m i n g behaviour a n d links to the generation characteristics I V. [...]