SWOT analysis Burberry, men's clothing, coats, raincoats, manufacture luxury products, women, children, manufactures accessories, bags, Burberry perfumes, social media, Burberry policy, Burberry economy, YouTube, Facebook, Twitter
Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955, and 1989 respectively, on the orders of Queen Elizabeth II and Prince Charles.
Since 2002, the Burberry company has been listed on the stock exchange and has diversified its luxury catalogue. Indeed, the brand continues to manufacture luxury products only they are also intended for women and children. In addition, the brand manufactures accessories, bags and recently a line of Burberry perfumes. The Burberry brand has not only become famous around the world but also copied and counterfeited.
[...] Global Presence Burberry conducts wholesale and retail sales of its products. To do this, it is present in around 50 countries around the world, with 500 stores. Such a presence allows the company to make itself better known as well as to sell its products well. Royal Mandate Having been called upon twice by the royal family, most notably by Queen Elizabeth II and Prince Charles, this reinforces Burberry's image as it can now present itself as a brand that has served the royal palace twice. [...]
[...] Also, in the same year, its turnover was worth GBP 2,720 million. In 2020, the company employed 9,892 workers. C. SWOT Presentation of Burberry To carry out the SWOT analysis of the Burberry company, we need to discuss its strengths, weaknesses, opportunities as well as threats. It will, therefore, be up to the executives of the Burberry company to put in place the best possible strategy to improve the performance of the company. The best strategy will be one that strengthens Burberry's strengths while removing its weaknesses. [...]
[...] Indeed, its competitors also invest in their workers, but not as is the case with Burberry. Poor Planning and Forecasting Burberry is not good at forecasting demand for a product. In this sense, the company is losing several opportunities to earn money. Burberry invests more in daily inventories. Ensuring daily inventories both at the production level and in the distribution, chain requires enormous expenditure. In the long term, this constitutes a weakness for the company. High Price No one can ignore that Burberry products are of good quality and that good quality (luxury) demands high prices. [...]
[...] SWOT Analysis – Burberry I. Introduction A. Burberry Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955, and 1989 respectively, on the orders of Queen Elizabeth II and Prince Charles. Since 2002, the Burberry company has been listed on the stock exchange and has diversified its luxury catalogue. [...]
[...] By partnering with companies using strong technology, Burberry has built a strong supply chain for its operations over the years. Staff Training To deliver high-quality services, the company regularly invests in rigorous training of its workers to help the company achieve its goals. So this allows Burberry to not only have a highly skilled workforce but also a highly motivated workforce to achieve and accomplish great things. Profit This is also one of Burberry's strengths. Indeed, the brand has always responded well when carrying out a project, for example. [...]
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