The cosmetics marketing

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The cosmetics marketing

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Themes

Cosmetic, industry, market, Europe, COVID-19, perfumes, fragrances, skin care, hair care, toiletries, decorative cosmetics, economic sector, economy, marketing trend, natural beauty, influencers, TikTok, sustainable products, green products, environment, bio-cosmetic, natural-raw materials, chemicals, non-organic, client, customers

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Abstract
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Abstract

The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3 billion euros, 61.6 billion euros for China, 29.3 billion for Japan, and 19 billion euros for Brazil. The last two were India and South Korea, having respectively 11.3 and 10.2 billion euros.
Put together, this market in the listed regions was worth 280.4 billion euro in 2020. This is a huge amount of money that most markets or industries do not reach. When the whole world was paralyzed because of the COVID-19 pandemic, the cosmetics industry in Europe showed how organized and conscious it was by coming together to find a solution for operating in such times.

The cosmetic Market in the world
Marketing trends
1. Natural Beauty
2. Diversification of products
3. Personalization of beauty products
4. Influencers
5. Green and sustainable products
The Bio-Cosmetic
Conclusion

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[...] The Bio-Cosmetic The bio-cosmetic concept can be explained in many ways. The IUnatural magazine defines biocosmetics as « Bio cosmetic consists of products for personal care and beauty manufactured with natural and organic 100 ingredients, selected based on criteria of environmental sustainability and health. » This concept, based on the above definition, is close to the concept of protection of the environment. In fact, these are cosmetic products that are manufactured with natural-raw materials or without chemicals. These products are directly used by human beings without being tested on animals. [...]

[...] The CosmeBio certificate is known to be the most reliable. But there are also institutions like BDIH, Soil Association or AIAB, ECOCERT that certify whether a product bio or not. The certification from these institutions means that a bio cosmetic product has at least 95% of natural ingredients and the artificial elements do not constitute more than of the product. Conclusion After a deep analysis of the cosmetics industry or market, we have realized that this industry is very profitable. [...]

[...] To adapt to the current trend, it is becoming more and more important to cooperate with influencers in order to promote products. Also, making sustainable products is becoming more and more important. So, actors of the cosmetics market must base their products on the Bio cosmetic concept. But, for a sustainable success, the companies must focus on the client. This means that marketing must be based on the clients or customer's desire. The new marketing strategy based on the personalization of products must be seriously promoted because that is what the public is demanding. [...]

[...] The cosmetics market is trying to exploit this opportunity by putting to place different types of products, adapted each category of customers. We therefore talk about inclusive products that are being produced in quantity. To be specific, «In recent years, many beauty brands have stepped up their game to provide products and services that care for all skin tones and hair textures. For example, Fenty Beauty has been instrumental in pushing the industry to provide a wider range of makeup shades and quality products for all. [...]

[...] There were 682,000 life science students in Europe. » Men represent the minority of the sector in Europe. In fact, there were almost women employed as indirect employees, when men were direct employees. In other words, there are almost 64% of women in the industry and 36% of men. Marketing trends Marketing tendencies in the cosmetics industry has been evolving and nowadays, these tendencies are becoming close to the strategies that are used by the actors of this industry. In order to attract and promote their products very well, the cosmetics industry in the world is using some common strategies or trends in order to meet demand or satisfy their clientele. [...]

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