Business Plan Sales Pitch - The Away Hair, Hair Brush cleaner

Extract

[...] We position our object as unisex, prestigious, ergonomic, handy, inventive The baseline "Cleaner brush, better time without rush" means that thanks to our product, your hairbrush will be clean in no time, which will allow you to optimise your time and not miss appointments with your friends because of your hair preparation being too long. You will be more serene from now on. Organisation chart and functions in AwayBrush company The sector of the economy where our company operates is the tertiary sector, more specifically in the sector of retailing. The company is run by two partners and CEOs. They pooled their resources together to create and found AwayHair company based on a common idea. And the name of the structure type is a partnership. The partnership is easy and inexpensive to handle. [...]

[...] Business Plan Sales Pitch – The Away Hair, Hair Brush cleaner The Away Hair Hair Brush cleaner Presentation of the product and the brand Away Hair The Away brush has been designed for people who refuse to waste their time. It is a new type of brush in the market place because of its innovative uses. It was developed especially to brush your brush, in fact, there is hair on your scalp but we forgot too often that hair spends a lot of time too on your brush This product has been thought to respond to a recurring problem we like to name the "post-untangling" or "post-brushing". [...]

[...] So they notice their hair loss, in the majority, by brushing their hair. Thus, our product would be very useful for them. The millennials are also the most active community on social networks. We can reach them very quickly and efficiently. They are also the category of the population that does not hesitate to spend a lot of money because of their high requirements, in the choice of their purchases. They are also paying more and more attention to the environment and the planet, and as our products are made from recyclable, natural, “eco- friendly" materials. [...]

[...] So, the Away Brush is at this time, the only brush in its category. This brand- new product assures us that we have no competitors yet in our market segment, we are the first one. As you can see on our hairbrush's sketch, the Away Brush is composed of three parts: A wide iron tip to the end of the product Another similar but smaller iron tip at the other end A wooden brush handle connecting the two iron ends Sketch of the “AwayBrush” prototype How come we choose materials, as wood and the iron? [...]

[...] It's a rather important detail because our product comes above all as a complement to the hairbrush. Thus, it must be affordable enough for someone who would like to buy a hairbrush and an Away Brush. This price allows us to make a profit because the product is not very complicated to produce, because of its materials. This allows professionals to purchase several of them, and the general public could offer them as gifts because it's a product that anyone with a hairbrush at home may have to make their daily life easier. [...]