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06 Oct 2009
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PESTEL and SWOT Analyses - Qantas - published: 06/10/2009

Case study - 4 pages - International marketing

Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...

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