U-exist, paramedical, orthotist, disability, niche market, swot analysis, pestel analysis, customization, innovation, internationalization, research and development, competitiveness, competitive environment, competitive advantage, human resources
A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in one need very particular. Thus the company has to adapt its strategy to his market, we find these strategies in SME because it does not interest the big groups in the mass productions. Furthermore they can be adopted when she masters knowledge or when she possesses of weak average to cover the development of the market.
[...] Conception design Molds creation Manufactu ring Launch Part III - Internationalization of the company Once the strategy is chosen, the company has to reflect about the most relevant way of developing. This development uses the growth. The company has to decide if it wishes to lead its strategy to a national or an international level. The internationalization can have several objectives : Move closer to the supply of the production Open to new markets to increase its market shares and its outlets When a company is located on a market in phase of maturity or decline, the internationalization can be an opportunity to boost sales and to increase them on markets still little exploit National market In France, the market of orthopedics represents of 288 million euros/year new orthopedic equipment are made every year. [...]
[...] It is possible to produce a 3D shell for less than Euro250. The system of grip measurements is developed by the student engineers of THE ENSAM of Lille. It is a file of 3D modelling on morphological base, which will adapt itself to the modification parameters such as the proximal diameter, distal, of the ankle in the calf, and the height. Considering the already realized work, we consider that the project requires no more than a design and functional approach before being able to be marketed. [...]
[...] Both partners, having each their area of expertise, form a compatible team. The alliance of the technical knowledge, the sales experience and the artistic creativity contributes to the success of this project. The SWOT matrix: SWOT analysis is about your strengths and weaknesses, opportunities and threats. Sometimes called SWOT, which is only a French translation. This study is used for your strategic management and business policy. Internal factors, strengths and weaknesses, will have positive or negative effects on your business. [...]
[...] The cover is printed layer by layer by sintering laser and then articulated on the prosthesis tube. It restores the volume of the calf in a design way. Already proposed across the Atlantic, this product is known by European amputated people and more and more asked by people really wishing to play their handicap by opting for a solution dressing design of their prosthesis. Research and development According to our research with the SIRRIS (specialist of the additive technology in Belgium), the 3D impression by sintering laser of polyamide stands out as the most adapted technology. [...]
[...] Competitors: Otto Bock's "Water printing Transfer" reminded a lot of the Resins on demand from Custoprothetik. ยท The Water printing-wrapped costs Euro400 - Euro500 if the user wants to apply it himself. And it is more necessary to pay a special one to print a pattern on the sucks, from Euro600 to Euro1,000. The production costs of the customization are of Euro1,000 or Euro1,500. Furthermore, the procedure is complicated because it is necessary to send your prosthesis to Otto Bock, who returns it under 4 or 6 weeks. [...]
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