SWOT Analysis - Walt Disney

Extract

[...] Brand Image, Brand Value Walt Disney enjoys an excellent brand image. The brand is one of the leading entertainment brands, especially since its acquisition of the MARVEL and LUCASFILM (Star Wars) licences. The value of the Disney brand is estimated at over $50 billion. Enchantment, Ability to Make People Dream The Disney Empire is the empire of dreams and magic. The group wants to make the viewer's dream, to extract them from their daily life, to bring them magic, leisure and pleasure. [...]

[...] This is how Disney bought out the Marvel licences and the operation of Lucasfilm (Sagas Star Wars), allowing it to rake in significant profits and continue to woo its audiences. Adaptability, Innovations Over the years, Walt Disney's distribution media have evolved considerably. Walt Disney sold video cassettes, for example, then DVDs, and now specializes in streaming content. Its strength of adaptation and innovation has been a real strength for the group, which has been able to take advantage of all these developments. B. [...]

[...] Frozen, for example, has enjoyed worldwide success, first in the United States and Europe, then around the world. About 20% of the film's revenue was recorded in Japan. Globalization is a real opportunity for Disney, which is finding new sources of growth, new outlets and extensive markets. New Technologies New technologies represent an opportunity for Disney. The use of streaming, everywhere, all the time, the development of 4G and then 5G technologies and WiFi allow easy access to television channels, streaming platforms and all Disney content. D. [...]

[...] SWOT Analysis - Walt Disney I. Introduction A. Walt Disney Company The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the production of films, animated films and television programs. Some short films feature characters who have become world-famous such as Mickey Mouse or Donald Duck. [...]

[...] The group, for example, bought Pixar, Lucas Films and Marvel licences. It sold some of its assets and bought other assets, such as Sky, etc. The group owns leisure parks, hotels, also offers travel and cruise services, etc. The small confidential studio has in just a few years become a true multinational, world leader in entertainment. The company started publicly trading in the United States. Its head office based in Burbank, United States. The primary shareholders are The Vanguard ( 7.4 SSGA Funds Management ( 4.1 Blackrock ( 2.3 The Walt Disney Company's turnover is made up of 37% by the operation of leisure and travel spaces by the operation of television and radio channels by the activity of animation studios, the remainder corresponding to the sale of products derived from the brand. [...]