SWOT Analysis - Total

Extract

[...] Currently, this growth tends to decline, and this trend is due to declining household income and declining employment in general. This economic slowdown is linked to GDP growth. Since growth tends to decline, this means that GDP is also growing less quickly. Unemployment is above average, and this is also causing this decrease. We can also highlight the geopolitical chaos in the Middle East, which is a factor in the current economic problems. The questions concerning oil in particular generate much rivalry and internal conflicts. [...]

[...] SWOT Analysis - Total I. Introduction A. The Total group The Total group was founded in 1924, and it is one of the six largest companies in the petroleum sector in the world. Its main competitors are British Petroleum Chevron, Exxon Mobil, ConocoPhillips and Shell. The energy market has changed significantly in recent years. Indeed, Europe has decided to open this market to international competition. Whether it is electricity or gas, the opening up to competition has developed new market shares, starting with electricity in 1996 and gas in 1998. [...]

[...] To this day the impact of the ecological and environmental damage is still being felt, and was specified by the Court of Appeal at the time of the disaster. These two events remain unforgettable and it has been very difficult for Total to overcome the ramifications and improve its image in this regard. C. Opportunities In the next few years, energy needs will be much greater and this represents a real opportunity for the group. Oil and gas will be more essential than ever. [...]

[...] Much will also depend on overall income growth. Indeed, people will probably have to spend a lot more energy, as technological equipment changes constantly and demands more and more electricity. Some countries will experience strong economic growth, and these countries will have more energy needs. One thinks in particular of China and India, whose demand is increasing fairly steadily. By 2035, demand from these two countries will reach more than half of the global oil demand, which will provide great opportunities for the future of the Total group. [...]

[...] The first two points concern the direct environment of the company, everything that relates to internal factors, while the last two deals with opportunities and threats which relate to external factors which can influence the company. II. SWOT analysis of Total A. Forces Total has a large number of strengths, the first of which remains its notoriety and this goes hand in hand with its large customer base. This notoriety has gained momentum in recent years thanks to the group's awareness of responsible energy. Lately, there have been a bunch of social media posts showing the company's commitment to a cleaner planet and better energy. [...]