SWOT Analysis - General Electric

Angela L.

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SWOT Analysis - General Electric

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SWOT Analysis General Electric, aviation, finance, electricity, locomotives, silicones, imaging equipment, medical equipment, energy, technology, capital, GEC General Electric Company, GE General Electric, Asian market

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Abstract

Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span several fields, including aviation, finance, electricity, locomotives, silicones, imaging equipment, medical equipment, etc. Its main branches are energy, technology, capital as well as industry and consumers.

As far as energy is concerned, it is the supplier of major equipment for the production, transport and even distribution of electricity. On the transport side, GE supplies reactors for aeroplanes and locomotives. To this, we can add the medical equipment and lighting materials that the company delivers to hospitals. For capital, GE offers financial services to individuals. In addition, the company also owns the NBC television channel and manufactures household appliances.

Introduction
1. General Electric
2. Market Data
3. General Electric SWOT Analysis Presentation
SWOT Analysis of General Electric
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
Conclusion and recommandations

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[...] The company has implemented two systems, including “General Electric digital and General Electric additive manufacturing”. General Electric continually invests in technology with the goal of becoming a leader in industrial productivity. In 2017, an amount equivalent to USD 4 billion was invested in analysis software, for example. Also, in the same year, GE invested $ 2 billion in additive manufacturing, including all of its services and equipment. Independence in the American market It is important to note that over 50% of GE's income comes from outside the US. [...]

[...] On the other hand, in the areas of health and energy, they have increased. So these are big investments that GE is making to ensure its success. B. Weaknesses Decreased income Although the overall profit of the company has not changed too much, it has just fallen as a result of losses in certain segments of the health and transportation sectors. This decline is also due to increasing competition within the industry. Limited success GE is a benchmark in its industry. [...]

[...] Even outside its industry, General Electric remains a large company on a global scale. Strong technology One of the strengths and reasons the brand is recognised around the world is its ability to use advanced technologies. General Electric is considered the leader in the production of clean energy. In addition, the company has also distinguished itself in two areas, including manufacturing locomotives and manufacturing Jets. The technological contribution of the brand in their manufacture has been very significant. General Electric has repeatedly demonstrated its strength and importance in both transportation and energy. [...]

[...] Conclusion and recommandations General Electric, a large, world-renowned company, has convinced and satisfied its public over the years. That was made possible by its strengths and ability to take advantage of the opportunities available to them. However, given that GE is not the leader in its industry, it is obvious that it has several factors to improve. Indeed, it will be necessary to fight competition to avoid the drop in income caused by the inefficiency of certain segments of society. [...]

[...] Inn the same year, GE's turnover was worth $ 125.215 billion. C. General Electric SWOT Analysis Presentation General Electric's SWOT analysis will focus on its strengths, weaknesses, opportunities and threats. So we'll look at the factors that boost the company's brand awareness and image and then determine any items that are blocking GE. That will, therefore, allow GE executives to deduce the best possible strategy by focusing on its strengths and exploiting its opportunities. In addition, it will be necessary to eliminate the weaknesses and minimise the threats. [...]

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