PESTEL Analysis - Merck Millipore

Angela L.

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PESTEL Analysis - Merck Millipore

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Themes

Merck Millipore, life sciences, Germany, pharmacy, chemistry, health, international scientific community, Sigma-Aldrich, PESTEL analysis, safety, USA, economy, marketing strategy

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Abstract
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Abstract

Merck Millipore is a leading German life sciences company. Their headquarters are in Darmstadt, Germany. Founded in 1668, it operates in the fields of pharmaceuticals and chemistry.

Indeed, the company's goal is to solve the most complex problems in the field of life sciences by collaborating with the international scientific community in order to promote and accelerate access to better health.

Merck Millipore thus provides scientists and engineers with state-of-the-art laboratory equipment, technologies and services. After its merger with the Sigma-Aldrich company in 2015, the company had a portfolio of 300,000 products, an extensive global presence and a cutting-edge e-commerce platform.

Political factors
1. International trade and treaties
2. National government and local authority finances
3. Role of local governments
4. Regulations
Economic factors
1. The inflation rate
2. Fiscal and monetary policies
3. Public expenses
4. Structure of the financial market and access to capital
5. Consumer disposable income
6. Evolution of GDP and economic growth
7. Employment rate
Social factors
1. Birth-rate
2. Attitude towards saving
3. Attitude towards leisure
4. Relationship between government and society
5. Social norms and hierarchy
6. Attitude towards health and safety
7. Demographic trend
8. Immigration policies
Technological factors
1. Transparency and digital transition
2. Integration of technology into society and business processes
3. Investment in research and development
4. E-commerce and infrastructure development
5. Protection of intellectual property rights and patents
Environmental factors
1. Investment in renewable energies
2. Influence of environmental agencies
3. Carbon emissions
4. Environmental regulations
5. Corporate social responsibility
6. Influence of climate change
Legal factors
1. Employment laws
2. Independence of the Judiciary and Relative Government Influ-ence
3. Consumer Protection Laws
4. Health and Safety Laws

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[...] PESTEL Analysis - Merck Millipore Merck Millipore is a leading German life sciences company. Their headquarters are in Darmstadt, Germany. Founded in 1668, it operates in the fields of pharmaceuticals and chemistry. Indeed, the company's goal is to solve the most complex problems in the field of life sciences by collaborating with the international scientific community in order to promote and accelerate access to better health. Merck Millipore thus provides scientists and engineers with state-of-the-art laboratory equipment, technologies and services. [...]

[...] So, in such circumstances, Merck Millipore can borrow cheaply. But this strategy carries risks when interest rates rise. E. Consumer disposable income Even though household income is still below 2007 levels, in the US market, it has steadily increased over the past fifteen years. Merck Millipore can thus take advantage of this trend to expand the market beyond its traditional customers by targeting new targets and employing a differentiated marketing campaign. F. Evolution of GDP and economic growth An increase in the GDP growth rate symbolizes an increasing demand in the economy. [...]

[...] What is the attitude of the authorities towards these laws, and what is the role of activist groups in the enforcement of laws when it wants to develop in a new market? D. Health and Safety Laws What are the health and safety laws in the country? And what Merck Millipore must do to comply with them? Each country has a different attitude towards health and safety. It is, therefore, preferable for the company to carry out an in-depth study before entering a new market. [...]

[...] Influence of climate change How will climate change influence Merck Millipore's business model and supply chain? For example, if the supply chain is no longer flexible, it can lead to bottlenecks if shipments from one part of the world are delayed due to climate change. VI. Legal factors A. Employment laws What are the employment laws of a country, and are they compatible with Merck Millipore's business model if the company wants to locate there? For example, Uber's employment system does not comply with French laws, and it faces challenges in the country. [...]

[...] Technological factors A. Transparency and digital transition In order to remain competitive and innovative, Merck Millipore must rely on the digitization of various business processes while ensuring certain transparency so as not to create a climate of mistrust. B. Integration of technology into society and business processes Merck Millipore must develop a strategy capable of integrating societal values, infrastructure and the business model of the company. For example, Uber failed in China because it tried to enter before smartphones were widely used in the country. [...]

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