Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site

Diane R.

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Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site

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Themes

Japan, 7-ELEVEN, konbini, convenience stores, social networks site, SWOT analysis, interactive video, marketing mix, marketing models

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Abstract

Abstract

Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart...
The mission statement of the company is to provide a complete range of products to the conscious customers facing time constraints in a relaxing and pleasant environment.

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