D'Estrëe, luxury, fashion industry, fashion, maroquinerie, accessories, communication, strategic recommendations, international expansion, clients, brand image, product mix analysis, social media, pop up store, marketing strategy, influencer, storytelling, brand ambassador
Since its creation in 2015, D'Estrëe has turned upside down all the existing attributes in the luxury accessories' category, bringing a "why not?" attitude to the industry. Géraldine Guyot's designs explore new shapes, materials, and patterns, expanding the creative limits of the field. The young brand is vibrant, bold, funny, provocative, lively, surreal and eccentric... and never boring. D'Estrëe's iconic piece, the Ettore bag, startles one into asking "what should a bag really look like?" and "why should we want it to look the way it has always looked?".
[...] Her Instagram is filled with her effortless Parisian chic outfits, pictures of urban landscapes at sundown and her favorite exhibitions. Sophia strives for a more balanced, creative, and sustainable lifestyle. Sophia and D'Estrëe Sophia discovered D'Estrëe in a magazine she brought on the plane. A few months later, her husband offered her an Ettore bag for their wedding anniversary. Main interest in store: Hats, which she collects and the bags. Prospective Clients We believe that D'Estrëe should target HENRYs (high-earners-not-rich-yet). [...]
[...] In order to successfully penetrate the market, the brand would need to invest in a local team. As it will represent a significant investment, D'Estrëe should try to set up a pop-up store in Seoul or a first-tier Chinese city to evaluate the local reception to the brand. According to Bain & Company, Chinese consumers led the positive growth trend, with a 33% share of global luxury spending (up from 32% in 2017). g an effective project plan is to set a baseline. [...]
[...] Why not merge art and influencer culture ? On Instagram, D'Estrëe could collaborate with inspiring female artists, who could showcase the brand's iconic products in creative ways. Short Movie Campaign Strategic Recommendations These strategic recommendations aim to deepen the strong bond D'Estrëe has with art, so that on the long term it becomes impossible to dissociate the two. Thanks to the brand's unique designs and artistic commitments, D'Estrëe's clients are not only buying a luxury good, but they are also investing in a piece of art that they can proudly showcase in their everyday lives. [...]
[...] This new scarf line has a huge potential to become another iconic product for D'Estrëe. The target audience for this product would primarily be women from 20 to 35 years old. For a long time, fashion has mostly been about the bag, but now, it can also be about a scarf. 01 LAUNCH PARTY: CREATIVITY COLLECTIVE During the night, d'Estrëe would invite an artist using calligraphy in his/her work to paint a temporary graphic fresco, inspired from some of the patterns on scarves, in black and white. [...]
[...] Today, Petra Collins is one of the most sought after photograph and she is frequently featured in prestigious magazines such as: Vogue, Vanity Fair, New Yorker Magazine, I-D Magazine and Rolling Stones Magazine. Collins has a long experience in curating art shows in the most exclusive galleries in New York, Miami, and San Francisco. Moreover, she was the face of the Fall/Winter 2016 Gucci Campaign. Collins is a central Feminist figure in the male dominated field of photography. In 2013 she published her essay: Why Instagram Censored My Body, in The Huffington Post, asking for an authentic depiction of womanhood. [...]
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