Moldova, wine industry, economic growth, country branding, events
In the Republic of Moldova, small and medium enterprises, counting between 20 and 250 employees, represent up to 99% of all firms. They currently generate around 60% of business sector employment and 70% of value added. The wine industry is mostly composed of these small and medium enterprises. Wine related businesses, from production to distribution, are a source of stable jobs and economic growth. Their innovation potential and ability to adapt to fast-changing market conditions make them an increasingly important source of entrepreneurial dynamism in the country.
[...] The promotion of Moldovan wine producers requires the invitation of a multi-disciplinary speakers team. This team will be constituted of experienced individuals with sufficient skills and technical capability to consider the various phases of the project covering wine production and wine tourism from different but complementary angles. The guests will propose an holistic view of the wine chain and include: producers, processing firms and wineries, the tourism sector (tasting rooms and gastronomic activity firms, etc.), the retail sector, (French distributors and hypermarkets) and even the academia and research sector. [...]
[...] The objective would be to build producers' capacities, so that they become more productive, competitive and innovative. The event will also be an opportunity for producers to meet each other, thereby fostering a sense of community. 2. Promoting Moldovan Wines to the French public. Showcasing Moldovan wines during a tasting would be an occasion to conquer consumers through originality and quality of the wine products. 3. Increasing the internationalization potential of Moldovan vineyards by developing links with French distributors. Today of Moldova's exports goes to the European Union. [...]
[...] French critiques and journalists should be invited to the tasting event to further promote Moldovan wines. - Public actors The Moldovan National Small and Medium Enterprise Development Agency The national Small and Medium Enterprise Development Agency (ODIMM), is responsible for the implementation of the policies in favor of the development of small and medium businesses. The World Tourism Organization (UNWTO) The UNWTO is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. The agency works to create jobs in the tourism sector, leading the digital transformation of the sector and promoting entrepreneurship. [...]
[...] The wine offer in supermarkets is very diverse, ranging from wines being available for less than 10 euros, while the most famous brands are priced to more than 100 euros a bottle. Therefore, Moldovan Wines should be distributed in French supermarkets. - French Wines critiques and journalists The wine market is very large in France and rassemble consumers from wine collectors and connoisseurs to occasional drinkers looking for inexpensive wines. Interestingly, French consumers with a tendency toward exploratory behavior are also present in consumers with a lower purchasing power. French consumers are on average more educated on wine than their European counterparts. [...]
[...] Two trends have been shaping their wine choices. Today they are less risk averse, and more open to adopting new beverages and imported wines. What sets the exploratory consumers apart is their longing for wines from other countries and less well-known wine producing regions. Wines from emerging wine markets such as Argentina, Chile or Australia are growing in popularity. Moreover, the majority of wine consumers actively seek the best value for money (in terms of quantity or quality) and hunt for special deals. [...]
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