Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces

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[...] (Bike Europe 2018) The Japanese company Shimano is the world leader in the bicycle equipment segment. Accell will have to stand out from the competition if the company wants to enter Japan. Threat of substitutes: HIGH Japan offers public bicycles under the "Docomo Cycle" service, this system tends to develop, and the government wants this system to be well established by the summer Olympics of 2020. This system is available in Tokyo, Yokohama, Sendai, Hiroshima or Kobe (in major Japanese cities). [...]

[...] There is little foreign investment, the Japanese believe they have excellent products in their countries and do not necessarily want to support foreign investment opportunities, this has deterred many companies to enter the Japanese market SOURCES HARVARD STYLE Le Figaro (2018) `Japon : le taux de chômage baisse'. Le Figaro [online] available from http://www.lefigaro.fr/flash-eco/2018/06/29/97002-20180629FILWWW00021-japon-le-taux-de-chomage-baisse.php Les Echos (2018) `Japon : La consommation des ménages baisse, les salaires montent'. Les Echos [online] available from https://investir.lesechos.fr/marches/actualites/japon-la-consommation-des-menages-baisse-les-salaires-montent-1777385.php Nippon Connection (2016) `Combien gagne en moyenne un Japonais Nippon Connection [online] available from https://www.nipponconnection.fr/combien-gagne-en-moyenne-un-japonais/ Central Intelligence Agency (2019) JAPAN [online] available from https://www.cia.gov/library/publications/resources/the-world-factbook/geos/ja.html Mermilliod, S. (2018) `Catastrophes naturelles : le japon, très exposé mais pas si vulnérable'. [...]

[...] These developments are attracting Japanese and foreign companies. Porter's 5 Forces Threat of new entrants: LOW The bicycle market in Japan is not very big and has been particularly difficult in recent years as it reached its lowest level of sales in 12 years. It is estimated that in 2018 only 890,587 units were sold. The low growth rate makes the sector unattractive to potential new entrants. (Bike Europe 2018) Regulations on the entry, export or import of products are rather strict in Japan. [...]

[...] (2018) `Les îles de la discorde : le Japon en conflit ouvert avec trois de ses voisins'. Journal du Japon [online] available from https://www.journaldujapon.com/2018/08/18/les-iles-de-la-discorde/ Expert-comptable international (2019) Japon : Le contexte économique [online] available from http://www.expert-comptable-international.info/fr/pays/japan/economie-3 Commerce Monde (2016) Economie Mondiale : Surprises 2016 du TOP 20 du commerce international par pays [online] available from https://www.commercemonde.com/2017/05/economie-mondiale-surprises-2016/ Les Echos (2015) `Le Japon en quête de profils internationaux'. Les Echos [online] available from https://start.lesechos.fr/travailler-a-letranger/fiches-pays/le-japon-en-quete-de-profils-internationaux-686.php Accell Group (2019) PROFILE [online] available from https://www.accell-group.com/en/about-us/profile/profile.htm Kanzali, A. [...]

[...] It is also possible to rent bicycles in Japan instead of buying them (bicycles available in some hotels or directly at the tourist office of the city). (Aala 2015) In addition, it is obvious that there are different products that can replace those of the company Accell whether bicycles, electronic bikes or accessories for bicycles. The company does not have exclusivity on these products and several other Japanese brands offer the same types of products (Accell 2019) Opportunities and threats OPPORTUNITIES THREATS Japan is a country where consumers have high incomes and therefore a very high purchasing power Japan is ranked 4th country among the largest commercial players (in terms of imports and exports of products) (Commerce Monde 2017) Japan is becoming more open to foreigners, including an increase in Japanese education outside the country, many people are coming to Japan with good knowledge of Japanese culture. [...]