Strategic integration & brand expanding dominance in Asia - LVMH - Script for a presentation
Presentation - 13 pages - International marketing
As it currently stands, the luxury market is a thriving market with continuous growth despite a complex economic situation in recent years. The market registered nearly $88 billion in global spending on luxury goods in 2003. We anticipate an increase in spending on luxury goods of 3% to 5% over...
Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?
Internship report - 24 pages - International marketing
A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in one need very...
Sport Barantula, a new sportswear brand
Case study - 7 pages - International marketing
We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...
International Advertising
Case study - 6 pages - International marketing
According to Assael (1987), culture refers to the set of norms, beliefs and habits acquired in a social environment and which determine the patterns of behavior common to all individuals. It includes rituals, heroes, values, religion, language, history and education of a given human community....
Case Study Exam in International Commerce
Tutorials/exercises - 7 pages - International marketing
The document includes the answers to a case study exam in international commerce. Excerpt: "The company; Monper offers a variety of chocolate products. The company moves away from industrialized and mass-produced products and produces chocolate with 100% artisan process that protects the...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
PESTEL Analysis - Merck Millipore
Case study - 6 pages - International marketing
Merck Millipore is a leading German life sciences company. Their headquarters are in Darmstadt, Germany. Founded in 1668, it operates in the fields of pharmaceuticals and chemistry. Indeed, the company's goal is to solve the most complex problems in the field of life sciences by...
Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces
Case study - 5 pages - International marketing
Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).
Entry mode decisions, internationalization and global marketing - The case of French Cakes
Case study - 5 pages - International marketing
When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In addition to...
VRIO Analysis - Airbus
Case study - 4 pages - International marketing
Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...
The Exki company: "natural, fresh and ready"
Case study - 8 pages - International marketing
EXKi declared "company of the year" in 2010, is a concept of fast and healthy catering, straight from Belgium. The new and growing concerns of the population in terms of the environment and health are favourable to it. Indeed, the company markets recipes designed by a chef, respectful of...
The case study of BIC, a French company dominating the global market
Case study - 10 pages - International marketing
Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...
SWOT Analysis - General Electric
Case study - 5 pages - International marketing
Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span several...
Marketing Mix - Disney
Case study - 4 pages - International marketing
Walter Elias Disney co-founder of the Walt Disney Company with his brother Roy since 1923. Originally few people know that Walter had created a production company alone which unfortunately went bankrupt, during which time he produced Alice in Wonderland. However, he did not let that hold him back...
Porter's Five Forces - Disney
Case study - 4 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in leisure and entertainment. The Walt Disney Company was originally a cartoon production studio, created and supported by the two brothers of the Disney family. Disney studios are the source of many cartoons that are...
PESTEL Analysis - Disney
Case study - 5 pages - International marketing
Disney is the short name commonly used for ‘The Walt Disney Company', an American company originally operating in the animation sector since 1923. Then over the years, they achieved successes in the entertainment sector in general. In 2012, it became the world's leading entertainment...
PESTEL Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin group is a world-famous British group. The group, owned by tycoon Richard Branson, who founded it in the 1970s. Branson and his associates defined themselves as entirely virgins in the business world, hence the chosen name, Virgin. The group has dozens of companies, most of which are...
SWOT Analysis - Walt Disney
Case study - 5 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the production...
SWOT Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin Group is a world-class British group owned by billionaire Richard Branson and active in countless areas such as transport, telephony, satellites, travel, healthcare and more. Virgin was created by Branson and his associates in the 1970s and initially focused on mail-order record...
Marketing Mix - Coca-Cola
Case study - 4 pages - International marketing
Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe, which...
SWOT Analysis - Total
Case study - 5 pages - International marketing
The Total group was founded in 1924, and it is one of the six largest companies in the petroleum sector in the world. Its main competitors are British Petroleum (BP), Chevron, Exxon Mobil, ConocoPhillips and Shell. The energy market has changed significantly in recent years. Indeed, Europe has...
Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site
Case study - 6 pages - International marketing
Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...
Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.
Case study - 67 pages - International marketing
The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...
Marketing case study: Phonebloks
Case study - 24 pages - International marketing
Acceptability Functional Acceptability : - "create your own" device concept: choose your attributes, capabilities and functionality. - production handled by Motorola: knowledge and capacities to create reliable and high quality products. Psychological Acceptability - Google is one of the...
Advertising & media planning for NOKIA C3 in India
Case study - 27 pages - International marketing
STRENGHTS - Leader in the Indian market - The largest distribution network - Wide portfolio: from « made for India » to innovative product - First mobile with full QWERpeople - Brand ambassadors: Cricket and Bollywood - TY keyboard - Many features - Meaningful communication: connect
PESTEL and SWOT Analyses - Qantas - published: 06/10/2009
Case study - 4 pages - International marketing
Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...
