Strategic Development and Market Entry Plan - Green Gold

Faith K.

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Strategic Development and Market Entry Plan - Green Gold

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Themes

Energy sector, energy, infrastructure, supply chain management, marketing strategy, public relations strategy, emerging markets, strategic partnership, recommendations, financial analysis, financial management, sales, customer access, stakeholders, people management, market entry plan, Green Gold, Dimethyl Ether, working environment

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Abstract

Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise sustainable technology, which facilitates the conversion of waste to valuable fuel, contributing to the global goal of net-zero emissions and its sustainable integration with the circular economy. The implementation of this strategy not only makes Green Gold the vanguard of green energy solutions but also contributes to the commonly shared environmental ideals, so Green Gold becomes a key player in the changing energy sector.

The consultancy process
Operations processes
1. The location
2. Operation process
People management
Marketing and public relations
1. The organisation's stakeholders
2. Customer access to the product/service
3. Public relations and sales
Financial management
1. The financial management process
2. Financial analysis
3. Management accountancy
Recommendations
1. Establish strategic partnerships in emerging markets
2. Enhance digital infrastructure for supply chain management
3. Implement a robust marketing and public relations strategy

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[...] Strategic Development and Market Entry Plan - Green Gold 1.0 INTRODUCTION The energy sector involves various resources ranging from fossil fuels classes such as gas, coal, and oil to renewables, namely solar, wind, and hydroelectric power. This sector is of utmost significance to the global economy because the demand for energy is estimated to increase by over 50% by 2050 (Tai et al., 2022). Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether which is an outstanding ecologically friendly product that substitutes the traditional LPG. [...]

[...] The implementation of this approach rightly needs boardroom approval for the allocation of marketing funds, which, in turn, covers the costs associated with digital campaigns, participation in industry events, and implementing education programs intended to create brand awareness and buyer loyalty. The strategic measures would start with hiring marketing professionals, writing winning campaigns focused on sustainability, and using social media networks accordingly. The positive effects of this advice imply involved customer engagement, more sales conversion rate, and, thereby, a better brand image that may finally result in lucrative business opportunities or strategic cooperation. [...]

[...] Sustainability is also an almost inevitable concern. To mitigate the pollution, renewal sources can be used, for example, solar-powered facilities or hybrid vehicles, which will have a positive impact on carbon emissions. Utilizing the extant LPG infrastructure would not necessitate huge investments but build upon the familiarity of the marketplace already existing, hence aiding in a more seamless combination with the market. One of the irrevocable thoughts of Green Gold is to continuously develop the technology to increase the fire-proof process and regulator functioning. [...]

[...] Organizational Psychology Review, p.204138662096052. doi: https://doi.org/10.1177/2041386620960526. Appendix Pestle SWOT table Category Element Details Political Opportunity Germany's strong support for renewable energy projects through subsidies and incentives could provide a conducive environment for Green Gold's operations. Economic Opportunity The increasing demand for renewable energy sources in Europe offers a growing market for Green Gold's DME products. Social Strength Public and corporate commitment to reducing carbon emissions drives the demand for cleaner alternatives like rDME, positioning Green Gold favourably in the market. [...]

[...] The main hindrance could be the initial investment that is necessary. In fact, the costs can be associated with market research, legal consultancy that involves writing the partnership agreement and joint venture funding. Nevertheless, putting together the strategy to do this would require us to affiliate with suitable partners via thorough market exploration, agree on the conditions that work for both sides and set in motion the necessary collaborative platform that deals with technology and market development. In this case, the advantages of such a measure are really quite considerable. [...]

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