Elderly Fashion

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[...] Elderly Fashion Elderly Fashion The Age Positive Community CR USH I N G STE R E OTYPE S • Normalize old age • Fashion, Beauty, Fitness and Lifestyle I CON S • Iris Apfel • Yayoi Kusama • Jane Fonda Meet Helen: Stealing your man since 1937 • Former Fashion Editor • Palm Beach, Florida • Yearly Disposable Income USD • Eco friendly, eccentric fashionista with major FOMO • Activities: Yoga, Zumba Tribe's Power SOCI A L ME D I A PR E SE N CE @baddiewinkle: 3.9 M followers @Irisapfel: 1.4 M followers H UG E UN TA PPE D MA R KE T 65+ world population today: over 600 million Projected to hit a billion by 2030 and to continue to grow R I SE I N D E MA N D UK 65+ increased their spending on clothes and shoes by 21% between 2011 source: McKinsey and 2018 About the authors PE R SON A L DATA • 90% Female • USA N E TW OR KS • Instagram • Facebook • Twitter OCCUPATI ON S • Blogger • Personal stylist • Fashion editor • Model Trend Analysis : Elderly Fashion MA I N SH TAG S #60+andfabulous • #agelessstyle • #over60 • #styleover60 SE N TI ME N T • 66% positive • negative POSTS Since April post/week related to elderly fashion. [...]