Shein, fashion, fast fashion, E-commerce, consumers, TikTok, B2C, clothing, pop-up store, Instagram, global competitive stage, business model, item, social media, China, Culture, shopping platform, portfolio, network, cash flow, competitor, Inflation, taxation policy, low-quality
Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. The apparel brand has reached out to consumers within the United States, Germany, Russia, France, and over two hundred other nations across the globe. The company's mobile application, as of 2021, had reached over a hundred and seventy-seven downloads, with more than fifty million users across the world, practically exceeding ten million monthly active subscribers and users within the United States alone. And on the platform, TikTok, the company's hashtag, #Shein, has attained over thirty million views. Many insiders who have cooperated within the organization have stated anonymously that the organization's annual revenue in 2021 exceeded sixteen billion dollars, up from ten billion in 2020.
[...] Atlantis Press. Zhang, L., & Gou, Y. (2021). Value-Creation Strategy of Nanjing SHEIN. International Journal of Frontiers in Sociology, 3(20). [...]
[...] And with a global network of warehouses, the company ships apparel and clothing to over two hundred and twenty regions and states worldwide, making Shein one of the fastest-growing brands (Hanley, 2022). Although the brand has had no brick and motor stores anywhere, the Nanjing-based fashion brand has recently opened pop-up stores within many regions such as Melbourne, Milan, Las Vegas, Madrid, and Barcelona. And in line with the company's digital nature, the temporary stores opened by the organization all boast a social-friendly system where potential customers may take Instagram photos while going about their shopping operations. [...]
[...] B. (2011). Reversing the slide: A strategic guide to turnarounds and corporate renewal. John Wiley & Sons. Shen, J. (2022, April). Analyzing the Going Global Marketing Strategy - Taking Shein as an Example. In 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022) (pp. 225-229). [...]
[...] Externally, the organization has certainly faced several serious threats such as stiff competition from other companies within the industry, as well as competition from other regions such as India, Mexico, and Turkey; challenging trade regionalism within Europe and North America; considerable concertation of the apparel industry within many western nations, which has significantly increased the bargaining power of consumers of order size, delivery time, and price. Nonetheless, it is worth noting that the company has had some beneficial opportunities such as entry into the World Trade Organization that has certainly enhanced its foreign trade space, fastened its liberation from the cotton supply, and improved the company's growing domestic market. References Bottini, V. (2022). Fast fashion and corporate social responsibility: the baffling case of Shein. Hanley, Q. (2022). Supply Chain Sustainability in the Fashion Industry. [...]
[...] For Shein, one of the leading apparel and clothing organizations within the fast fashion industry, SWOT analysis may just be crucial when the company intends to maintain its prominent position within the market. As such, a SWOT analysis of the organization may mean a highly interactive process that calls for effective coordination among the different departments of the company, such as finance, marketing, strategic planning, management information systems, and operations. Strengths of Shein As one of the leading apparel and clothing companies within the fast fashion industry, Shein certainly has numerous strengths that may facilitate its growth and development within the marketplace. [...]
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