Levi Strauss, PESTEL Analysis, clothing market, the United States, womenswear, clothing industry, apparel industry, political factors, economic factors, social factors, technological factors, environmental factors, legal factors, women, clothing, casual wear, essentials, formalwear, outerwear, sportswear, rental clothes, retailers, textiles, technical textiles, global trade, fashion industry
In essence, the United States apparel industry had total revenue of 350 billion dollars as of 2019, representing an annual growth rate of 2.5 percent between 2015 and 2019. The womenswear segment was by far the industry's most profitable in 2019, with total revenue of 187 billion dollars, equivalent to 52 percent of the nation's overall industry value. The revenue of the world apparel market reached more than 1.6 trillion United States dollars in 2021, with the United States having the largest apparel market and further exhibiting positive growth.
[...] In Roadmap to sustainable textiles and clothing (pp. 1-21). Springer, Singapore. Doorey, D. J. (2011). The transparent supply chain: From resistance to implementation at Nike and Levi-Strauss. Journal of business ethics, 103(4), 587-603. Valaei, N., & Nikhashemi, S. [...]
[...] And that has certainly created new challenges for apparel and fashion retailers and brands. For the clothing market in the United States to earn a robust brand image and good reputation, critical factors should get considered: demographics, levels of skills, education levels, attitudes, population growth rate, the spirit of entrepreneurship within the market, consumer behavior, leisure interests, power structure, and religion. Technological Factors Perhaps one of the most significant aspects of the modern-day apparel and textile industry is technological advancement. [...]
[...] Also, manufacturing operations in some states should work on the diversification of materials used in apparel, increase product diversity, and diversify end markets. The key to the United States clothing market being competitive within the apparel industry in the future depends on how well its manufacturing operations predict the kind of clothing that some states might stop producing and capture such markets. References Abreu, M. C. S. D. (2015). Perspectives, drivers, and a roadmap for corporate social responsibility in the textile and clothing industry. [...]
[...] (2018). Labor regimes, global production networks, and European Union trade policy: Labor standards and export production in the Moldovan clothing industry. Economic geography, 550-574. Taplin, I. M. (2019). Backward into the future: new technologies and old work organization in the US clothing industry. In Rethinking Global Production (pp. 41-59). [...]
[...] Economic Factors It stands to reason that economic factors have considerable impacts on the apparel industry. And while the United States' clothing market constitutes a large portion of the global economy, the market gets affected by economic fluctuations that influence the sale and acquisition of critical materials, and further impact profits. Ideally, the clothing market of the United States recognizes the globe from two extreme perspectives: Low-income states with relatively high rates of unemployment, where apparel and fashion may be a luxury most may not afford, and necessities like food and water may be more important; and High-income nations where people may manage to find reasonable ways of buying apparel and fashionable products (Gao et al., 2021). [...]
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