Marketing Mix - H&M

Extract

[...] - Promotion: This area designates all the actions in terms of communication to be put in place to publicise a product or a brand. These 4 domains are also called the 4Ps because of their initials. The marketing mix is ​​used in order to achieve the objectives in terms of marketing strategy. However, it should be noted that the elements of the marketing mix depend on the market and the objectives set by strategic marketing. So they have to be adjusted accordingly. II. Marketing mix of H&M A. [...]

[...] Indeed, there are many more advertisements targeting women than men and children, especially when we know that H&M is targeting all demographics. Overall, however, the H&M group, through its seniority, reputation, quality, trendy products and lower prices than competitors, has earned its place in the world of fashion and clothing. The brand has been able to adopt strategies adapted to the targeted markets, and to put internationalisation on its side with the choice of advantageous locations that have contributed to its growth. [...]

[...] Marketing Mix - H&M I. Introduction Since the opening of the first store in 1947, the H&M brand has continued to perfect its growing success. Specializing in the sale of ready-to-wear clothing, H&M is known for its good quality products at affordable prices. It evolves in the market of clothing and accessories for women, men, and even children, with a competitive advantage obtained through a production chain from design to sell. In fact, this advantage has enabled it to offer its customers trendy, fashionable items at unbeatable prices. [...]

[...] Thanks to its rapid evolution, H&M began to buy from wholesale suppliers. As a result, this has contributed to the reduction in cost prices and consequently to the fall in selling prices. On the other hand, the main competitors of the H&M brand are Zara and GAP. The prices offered by H&M are relatively lower than those offered by competitors. Indeed, H&M's pricing is lower due to the low costs in relation to production and transport. Especially since it also offers a wider range of products compared to ZARA, for example. [...]

[...] Marketing Mix The marketing mix brings together all aspects of marketing decisions made with the aim of ensuring the best possible chance of success for a product, service or brand in the target market. In other words, these are all the levers that must be activated in order for the marketing of a product or a brand to be successful. For an effective whole, the decisions that must be taken mainly concern 4 areas: - Product: This concerns the range offered, as well as the nature of the product to be marketed. We also look at the design and packaging of the product. [...]